Press release -

New Shazam-Enabled Shows to Air on Syfy, E!, and USA Network

New York, NY – January 27, 2012 - Shazam®, the world’s leading media discovery company, today announces that the entire second season of Being Human on Syfy will renew the integration of Shazam for TV into the hit series.  Additionally, other popular NBC Universal Cable Entertainment shows, E!’s The Soup and USA’s Psych, will also incorporate Shazam into special episodes airing in the coming weeks.  Lexus is sponsoring these second-screen interactive experiences and is offering a chance to win trips for two to each of the three shows’ locations.

The NBC Universal Cable Entertainment shows have extended their programming via the Shazam App to the second screen – the mobile device – giving their viewers an exciting new way to experience more about the programs and gain access to exclusive content and offers, including information about Lexus' all-new GS sports sedan. Fans use the Shazam App with a single touch of a button to automatically identify in seconds which show and episode they are watching, and instantly unlock additional scenes, bloopers and photos from the shows, download wallpaper for their phone and share their discovery on Facebook and Twitter.  Fans can also purchase merchandise of selected shows to express themselves through clothing and other items from the shows they love.

Being Human (Syfy) – The second season of Syfy's hit original series, which premiered on Monday, January 16th, incorporates Shazam for TV.  When people use Shazam while watching the show, they can see exclusive scenes from the next week’s episode, a track list of the songs featured in that night’s episode and wallpaper for their device.  Additionally, Lexus is sponsoring a sweepstakes for a chance to win a trip for two to Boston, where the show is set.  Being Human's second season premiere rose 14 percent among Adults 25-54 compared to the season one debut.

Psych (USA) – Fan Favorite PSYCH returns to complete its winter season on Leap Day, February 29 at 10/9c, with this episode plus March 7, both Shazam-enabled, letting people watch show bloopers, browse a photo gallery of stars James Roday and Dulé Hill, and download wallpaper. They can also shop for merchandise featured on the show.  A chance to win a trip for two to the show’s setting of Santa Barbara will be the Lexus feature sweepstakes for this program. In 2011, PSYCH delivered more P18-49 (2.31 million) and P18-34 (1.22 million) Live+7 viewers than ever before in its five year run.

The Soup (E!) – Shazam-enabled episodes on February 29 and March 7 at 10 p.m. EST and PST will give people links to exclusive clips from The Soup.  When people use Shazam to tag the show, they can enter for a chance to win a trip for two to Los Angeles where they will go to a taping of The Soup, sponsored by Lexus.

People who currently have Shazam on their smartphones are encouraged to update for free to the latest version.  For people who don't yet have the Shazam application on their smartphone, it is available for every major platform and can be found on iTunes App StoreAndroid MarketAmazon App Store, AT&T’s AppCenterVerizon VCast app storeNokia StoreWindows Phone MarketplaceBlackBerry App World, and GetJar.

Topics

  • Art, Culture, Entertainment

Categories

  • shazam for tv
  • programming
  • second screen
  • nbcu

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com

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