Blog post -
Meet Daniel Harari — member of the Voyado Advisory Board
Retail is at a turning point. As digital and physical worlds merge, brands are racing to build seamless shopping experiences, leverage first-party data, and succeed with AI-driven personalization. The challenge? Many retailers still struggle to bridge the gap between innovation and execution.
That’s why Daniel Harari, co-founder of Emarsys, is joining Voyado’s Advisory Board.
A leader in AI-driven marketing automation and CRM innovation, Daniel helped grow Emarsys into a global powerhouse, enabling brands to scale personalized marketing and drive customer loyalty.
Why Voyado?
Harari has spent years at the intersection of technology and retail strategy, helping brands embrace data-driven marketing. When asked why he’s joining Voyado, his answer is simple:
"Voyado has everything a market leader needs—strong dominance in Scandinavia, cutting-edge technology, a highly engaged customer base, and an exceptional team," he says.
But beyond Voyado’s track record, what excites him most is its sharp focus:
"Many Martech companies try to serve every industry, but Voyado has taken a vertical-specific approach, building solutions tailored for omnichannel retailers. That specialization is a winning formula, and I’m excited to help them scale in new markets."
An outlook on the furture
With years of experience advising brands and retail technology companies, Harari sees three major shifts that will define the industry:
1. Unified commerce: It’s no longer optional
"Omnichannel has been a buzzword for years, but few retailers have truly achieved it," Daniel explains.
The future lies in true unified commerce—a fully connected experience where customer data flows seamlessly between stores, e-commerce, customer service, and marketing. Brands that succeed in this will gain a significant competitive edge.
2. Retail Media: The new growth engine
With the death of third-party cookies, retailers must rethink how they use data. The next big shift? Retail media networks, where brands monetize their audience data by offering targeted ad opportunities to suppliers.
"This is becoming a major revenue stream and a way for retailers to create deeper, more personalized experiences," Daniel notes.
3. AI: Reshaping customer engagement
AI is no longer just a trend—it’s already transforming retail. From hyper-personalized marketing and predictive analytics to demand forecasting and automation, AI is redefining how brands operate.
"AI-powered personalization, predictive analytics, and automation will separate the winners from the rest," Daniel says.
What’s Next?
As Voyado expands into new European markets, Daniels expertise will be key to scaling its impact. His deep understanding of AI, martech, and omnichannel strategy will help Voyado deliver smarter solutions for retailers looking to stay ahead.
"Retail is evolving fast, and Voyado is in the perfect position to help brands adapt. I’m looking forward to working with the team as they build the next generation of customer engagement solutions."
