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Are you willing to pay more for a more sustainable option

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Are you willing to pay more for a more sustainable option

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  • More than half of Swedes are willing to pay more for sustainable options

    More than half of Swedes are willing to pay more for sustainable options

    More than one in two Swedes, 55 percent, are willing to pay more for sustainable products, according to a Kantar Sifo survey conducted by the software company Voyado. At the same time, an equal number, 53 percent, find it difficult to make sustainable choices due to unclear product information.