Voyado strengthens its Advisory Board with two new industry leaders

Voyado is proud to announce that Graham Broomfield and Martijn van der Zee have joined the Voyado Advisory Board.

The Voyado Advisory Board was established to provide strategic insights as the company expands across Europe. By bringing together leaders with deep backgrounds in retail, e-commerce, and martech, the board contributes industry-focused advice that supports Voyado in building the next generation of customer engagement solutions.

New members of the Voyado Advisory Board

• Graham Broomfield has over 20 years of experience driving growth and transformation across the retail and consumer sectors. As COO at Neve Jewels Group, he leads the global expansion of a multi-brand jewellery portfolio, overseeing strategy across brand development, international markets, and digital innovation.
  
  His career includes leadership roles at eBay, L.K.Bennett, and Crew Clothing, where he helped shape digital operations and customer-experience strategies. Graham is recognized for his focus on operational excellence, customer insight, and business transformation, bringing deep expertise in omnichannel retail and digital strategy.
  

• Martijn van der Zeeis a retail and consumer-brand advisor with extensive experience leading international growth and customer transformation for global consumer brands. As Chief Digital Officer at Rituals, he led digital innovation, e-commerce, and customer experience across more than 20 markets, building award-winning CRM and customer-service operations and driving profitable omnichannel growth.
  
  He has also held senior roles at Suit Supply and KLM Royal Dutch Airlines, leading e-commerce and marketing strategies. Today, Martijn serves on several advisory and supervisory boards, and as a trusted advisor supporting hands-on high-growth consumer and technology companies with execution.

Graham and Martijn will join the Voyado Advisory Board with Daniel Harari, co-founder of Emarsys and pioneer in AI-driven marketing automation and CRM, and Linda Dauriz, former CEO of Tiger of Sweden, with experience from Hugo Boss and McKinsey in brand transformation and customer engagement.

“The pace of change in retail technology right now leaves no room for guesswork. Retailers deserve technology built on real-world insight. Our Advisory Board brings perspectives that push our thinking further and accelerate our innovation, so that we continue to help retailers make customer experience their most powerful revenue driver”, says Erica Sandelin Ekelund, CEO at Voyado.