Holzweiler has chosen Voyado to expedite its global expansion and enhance customer loyalty

After successfully establishing the brand in several European countries and China, Holzweiler is now taking the next step in its international journey. Together with Voyado, they are focusing on further enhancing the customer experience and building stronger loyalty to fully transform their Norwegian success into a global brand.

With Voyado, Holzweiler gains a 360-degree view of its customers and can utilize smart segmentation and automated marketing to create relevant and personalized customer experiences.

“Our aim is to provide our customers with a seamless experience, whether they are visiting our stores or shopping online,” explains Marius Valaker, Head of Digital at Holzweiler. “By integrating our systems and tools with Voyado, we can gain a deep understanding of the customer journey, from their initial online click to their in-store experience. This allows us to provide personalized recommendations and relevant communication based on the customer’s behavior across various channels.”

Product-oriented strategy—finding the right shopper for each product

The products have always been at the core of Holzweiler's strategy. "Good products drive both growth and loyalty," says Marius.

With the help of Voyado's platform, Holzweiler can now ensure that the right product reaches the right audience, even in new markets where the brand is still growing. “It’s about understanding each customer’s unique journey and communicating in a way that is both relevant and personal,” Marius adds.

“We are thrilled that Holzweiler has chosen Voyado. Our platform consolidates all data in one place, enabling Holzweiler to concentrate on their strategy rather than getting stuck with technical challenges. With swift integrations and the ability to scale as needed, they can achieve results rapidly in a complex landscape,” says Fredrik Hrdlicka at Voyado.

Omnichannel—the importance of the in-store experience

Stores play a crucial role in building strong relationships with customers. The company has designed its stores to offer an experience that reflects the brand’s DNA, creating bridges between the physical and digital worlds.

“Our stores are not just sales channels but central to shaping the brand experience and building long-term customer loyalty. By creating environments that express our brand identity, we enhance the trust and loyalty of our customers, which they carry with them, even when shopping online. To realize this omnichannel strategy, having the right systems and technical solutions in place is essential,” says Marius.