Stronger partners with Voyado to create seamless customer journeys

Today, Voyado announces a new partnership with Stronger, a Swedish activewear brand recognized for its bold designs and commitment to empowering women worldwide to lead healthier and more active lives. Operating in 41 markets, Stronger is transforming the activewear industry by seamlessly blending fashion, fitness, and functionality.

Sabrina Leuenberger, Chief Marketing Officer at Stronger, shares:
"We needed a less fragmented solution to deliver a seamless customer experience across the entire journey. Voyado's platform allows our systems to communicate effectively, ensuring maximum customer value. Integrating easily into our existing setup was critical for us."

This collaboration will enable Stronger to enhance its ability to gather and analyze customer data, providing deeper insights into its audience. By leveraging the full Voyado suite, Stronger aims to maximize the potential of its first-party data for tailored engagement and personalization, a key driver of long-term growth.

Sabrina continues:
"Being able to act directly on customer data and behavior is a significant advantage for us. Our strategy centers on gathering and analyzing customer data to better understand our audience and integrate these insights into product development. This data-driven approach is crucial to our success."

Stronger chose Voyado to bridge gaps between fragmented systems and processes, creating a more cohesive and data-driven customer journey.

"Our goal is to build a 'best-in-class' customer experience that drives growth and satisfaction. Voyado is the partner we need to achieve this. Working with Voyado is a game-changer for delivering the experience our customers expect," said Sabrina.

Julia Brihs, Sales Manager at Voyado, comments on the partnership:"Stronger is a forward-thinking brand with a clear vision for enhancing customer experiences. With Voyado, they will gain the tools to work more data-driven and personalized, building stronger customer relationships and driving growth. We're excited to support their journey."