Supporting digital retail growth in DACH: Voyado and eCube announce strategic partnership

Munich, Germany – May 28, 2025 – Voyado, the leading customer experience platform for retail, today announced a strategic partnership with eCube GmbH, one of Germany’s foremost experts in digital commerce strategy and implementation. The partnership aims to accelerate the delivery of future-ready digital shopping experiences for retailers across the DACH region.

As a key milestone in this collaboration, Voyado and eCube are already working together to support Closed, the premium German fashion brand known for its high-quality design and loyal customer base. By combining Voyado’s advanced engagement and personalization platform with eCube’s technical expertise and market insight, Closed is enhancing its ability to deliver tailored and seamless experiences to its community.

“We are excited to partner with eCube, a company that shares our passion for creating measurable impact through better customer experiences,” said Fabio Maglieri, Country Director DACH at Voyado. “Our joint work with Closed demonstrates the strength of this partnership in delivering personalized and scalable solutions for the fashion retail segment.”

eCube, with offices in Munich and Leipzig, brings years of experience from complex digital commerce projects. Their integration and technology consulting services make them a valuable partner in implementing Voyado’s platform, which includes:

• Voyado Engage: A multichannel marketing and loyalty platform built on actionable first-party data and AI-powered automation.
• Voyado Elevate: An intelligent product discovery engine that delivers hyper-relevant search, merchandising, and recommendations in real time.

“The combination of Voyado’s retail-specialized platform and our implementation expertise creates tangible value for brands like Closed,” said Günter Heiß, Managing Director at eCube. “Together, we’re enabling scalable, high-performing ecosystems tailored to modern consumer expectations.”

The partnership includes joint go-to-market initiatives, technical enablement, and coordinated support for mutual clients. Voyado and eCube will continue to deepen their cooperation throughout 2025 with further joint projects and regional expansion.

About Voyado
Voyado is a leading customer experience platform for retail. Its Engage and Elevate products help brands unify customer and product data to deliver personalized and profitable experiences across all touchpoints.

About eCube GmbH
eCube is a digital commerce specialist based in Munich and Leipzig. With a focus on long-term growth and flexible ecosystems, eCube delivers strategy, technology, and operational excellence to help retailers succeed in digital commerce.