Voyado releases new AI functionality spanning the entire platform

Today, Voyado is launching new AI functionality that enhances the capabilities of the entire platform. This new AI is trained on billions of transactions, interactions, and industry data, giving it a unique and deep understanding of the retail industry.

Voyado helps retailers, and e-commerce businesses enhance the online customer experience with recommendations and search features. It also provides a multichannel platform for marketers to succeed with personalization across channels, ultimately strengthening customer loyalty.

"We have been using AI in retail for some time now. However, the functionality we are introducing today is special because we have trained it specifically on our data to thoroughly understand what is effective in the retail industry. We utilize a variety of AI models to solve different types of problems," says Felix Kruth, Chief Product Officer at Voyado.

Voyado's new AI combines predictive models, which use historical data to forecast future steps, and generative models, which produce new data like texts or images. This allows Voyado's AI to suggest activities and campaigns based on customer business goals and generate content.

"The challenge for our customers is the overwhelming amount of data to analyze, limited time, and consumer behaviors that change faster than ever. With the help of AI, and we call her Bonnie, the impossible becomes possible—staying ahead and acting on customer intentions," adds Felix.

Today’s release includes:

AI Insights: Retailers receive help analyzing their data to understand results and challenges. AI can also predict customer lifetime value (CLV) and identify and prevent customer churn before it happens.
AI targeting tactics: Bonnie is trained to identify patterns in customer behavior and understands how different products are related. This helps retailers reach the right target audience with targeted product campaigns and segment the customer base according to their shopping habits.
AI creation: AI increases productivity by generating content and conducting A/B testing, enabling retailers to create faster, minimize repetitive tasks, and enhance creative quality. It can create SMS, A/B test emails, and create pop-ups and forms with text, images, and video.
AI sales: AI-driven product recommendations for e-commerce and email based on online and in-store purchase history and product views. Now, understanding all languages and synonyms enables smaller retailers to expand internationally.

Watch Felix's full introduction video of Bonnie.

Topics

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.

Voyado makes brands easy to love.