International expansion for Swedish coffee shop chain Waynes Coffee
Waynes is ramping up its expansion – both in Sweden and internationally Despite a very challenging year, Swedish coffee shop chain Waynes has decided to accelerate their expansion. During 2020, the coffee shop chain established 21 new coffee shops, and the plan is to continue to grow with at least 40 new coffee shops during 2021 in Asia, Europe and the Middle East.
Waynes gets the gold in Nordic brand and design awards
On November 24th, the Transform Awards Nordic, took place. The awards recognize best practice in corporate, product and global brand design and strategy, with categories focusing on strategy, execution, content and evaluation. Waynes gets the gold in the category Best brand identity in the food and beverage sector.
Swedish fika creates growth – Waynes Coffee and Löfbergs join forces
They are both a part of the Swedish fika culture. The coffee shop chain Waynes and the coffee roaster Löfbergs are now joining forces in a collaboration that will strengthen the two companies. As from spring of 2021, Löfbergs will be the exclusive global coffee supplier to Waynes. Waynes, which was founded in 1994, currently operates in ten markets in Europe, Middle East and Asia.
Waynes Coffee launches new concept – and gets a new look
Waynes has grown rapidly during the last couple of years and has opened 38 new cafés in 2019, more than ever before. Now Waynes launches a new café concept which means a brand new look and many smart solutions with an in-store bakery and a new section with prepacked food. One of the first cafés to be launched in the new concept is one of the company’s first cafés in Stockholm.
Wayne’s Coffee candidate for Best in Nordics
This year’s Europe & Middle East Coffee Awards will take place in November and Swedish chain Wayne’s Coffee is one of the nominees. The KRAV-eco labelled company has been entered in the category of Best Coffee Chain – Nordics, not least because of its goal-driven environmental work at local level.
Wayne’s Coffee has opened on Berlin’s leading shopping street
On the 23rd of August, Wayne’s Coffee had its biggest German opening to date. Located next to the station on Friedrichstraße, the chain’s fifth coffee shop in the country marks a strong start to its expansion in Germany.
Wayne’s Coffee has opened its first café in China
Wayne’s Coffee welcomed its first guests in China yesterday, 14th February. The opening of the café on West Nanjing Road in downtown Shanghai is the first step in the coffee chain’s major drive for growth in China.
Wayne's Coffee in long-term Chinese deal
The Swedish coffee-shop chain Wayne's Coffee has just signed its largest deal ever. A 15- year contract with a new master franchisee in China, Jucheng Ltd Co. And soon, the first coffee shop will open its doors in Shanghai.
Wayne’s Coffee extends cooperation in Saudi Arabia
Wayne’s Coffee and its partner in Saudi Arabia, Musaid Al-Sayyar Trading Company, have established Wayne’s Coffee as a popular and well-known brand since 2009. The expansion continues at full speed, and the cooperation has been extended with a new Master Franchise Agreement, giving Musaid Al-Sayyar Trading Company the right to continue using the Wayne’s Coffee brand.
Wayne's Coffee grows with new German owner
Founded in 1994 in Stockholm, Sweden, Wayne’s Coffee has been run and owned by the same founders for more than 20 years. But that is now changing. With the acquisition by Tank & Rast Entwicklungsgesellschaft mbH (TRE), a subsidiary of the German Tank & Rast Gruppe, Wayne's Coffee is expected to increase the pace of its rapid global expansion.