ROSA: A Dress, A Memory, and the Future of Fashion Tech

From Poetry to Protocol: How a Grandmother’s Name, Reclaimed Fabric, and Embedded AI Shape ROSA — the NFC-connected creation by Pampas Studios

ROSA is not just a dress — it is memory, experiment, and evolution sewn into a single form. Created by Malmö-based designer and artist Linnéa Samia Khalil of Pampas Studios, ROSA is now part of the acclaimed exhibition In the Weave of Creation at Norrvikens Trädgårdar, where four leading Swedish fashion designers have been invited to interpret the garden as both canvas and concept.

ROSA began as a tribute to Linnéa’s grandmother, whose middle name was Rosa — a woman who loved flowers and dresses. The material used, a white polyester organza, came from a stage backdrop destined for the trash, rescued by Linnéa and transformed into a story of rebirth.

But ROSA is more than tactile beauty. It now carries an NFC tag connected to the whatt.io cloud platform, enabling every viewer — or future wearer — to tap into its origin story, construction, and embedded metadata. This is where Dolores, a conversational AI agent powered by OpenAI’s ChatGPT, becomes the voice of the garment. Dolores interprets the Digital Product Passport (DPP) data in real-time, transforming the static information into a poetic, interactive narrative.

“It’s a living archive,” says Linnéa. “You don’t just see the dress — you hear its story. It breathes.”

The NFC tag, discreetly embedded into the garment’s structure, allows visitors to access the full design process — including material sourcing, stabilization techniques, and the emotional path that shaped the silhouette. The whatt.io platform ensures secure traceability, circular value, and a future-ready framework for repair, reuse, or recontextualization of the piece.

From AI-generated pattern sketches to textile-shaping experiments with glue and water, ROSA represents a process of letting go and starting again — over and over — until something meaningful, and unexpected, takes shape.

ROSA is worn close to the body, like a memory. Structured yet delicate. Stilled, but moving. And now, thanks to Dolores and whatt.io, it speaks for itself.

On Display:
In the Weave of Creation, Norrvikens Trädgårdar, Båstad
August–November 2025