Press release -
whatt.io Launches Tiered SaaS Subscriptions to Power the Future of Digital Product Passports
Malmö Sweden – whatt.io, one of the world’s leading platforms for Digital Product Passports as a Service (DPPaaS), is proud to announce the official launch of its new subscription model, offering powerful tools and enterprise-ready features across four tiers: Bronze, Silver, Gold, and Diamond.
After offering open access to most of its core functionality, whatt.io now enters a new phase — transforming into a scalable SaaS model to support growing global demand for advanced and compliant Digital Product Passports.
“This launch marks an important milestone for whatt.io and for the future of DPP adoption,” says Stefan Larsson, Founder of whatt.io. “We’re not just following the EU regulations — we’re building beyond them.”
Built for the Real Demands of a Circular Economy
The new subscription levels are designed to meet the needs of both SMEs and large-scale manufacturers, supporting use cases that go far beyond traditional DPP features:
Full support for EU regulatory compliance, including ongoing collaboration in the CIRPASS-2 consortium
Powerful data collection tools and AI-driven DPP experiences via integrations like Dolores
Authentication systems for anti-counterfeit and traceability
Robust API access for third-party integration
Multi-user and role-based collaboration tools for distributed teams
Spare part and material management to enable circular workflows and localized production
Integrated NFC Hardware for Scalable Tag Programming
whatt.io is also unique in offering its own industrial-grade NFC programming hardware, such as the Incendo and Dolores systems. These devices enable manufacturers to automatically program NFC tags at scale, fully integrated with the whatt.io platform — making it possible to embed live DPP data directly into each product during the production process. This bridges the physical and digital worlds, ensuring traceability and interaction are built in from the start.
Simple, Scalable, and Fully Integrated
The subscription platform is powered by Stripe, offering seamless onboarding, plan upgrades, and invoicing directly through the whatt.io back office.
The four-tiered approach ensures accessibility for early-stage product developers while providing enterprise-grade tools for global brands pushing the boundaries of product transparency, serviceability, and sustainability.
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At whatt.io our mission is to revolutionize the way products are re-used, repaired, refurbished, and recycled. Through our innovative cloud-based platform, we provide instant access to product information, secure authentication, and seamless spare parts ordering.
With a strong commitment to sustainability and circular economy principles, we enable businesses and consumers to make informed decisions, reduce waste, and contribute to a cleaner environment.
By leveraging cutting-edge technologies such as cloud computing, blockchain, AI, and additive manufacturing, we create a secure and transparent ecosystem that protects intellectual property and ensures data integrity.
Our mission is to empower individuals, foster a circular economy, and build a sustainable future where waste is eliminated, plastic pollution is eradicated, and the full potential of products is realized.
