Yamaha Motor Design
Bringing New Dimensions to Ideas, Forms and Monozukuri
Since its founding, Yamaha Motor has placed particular importance on design in its quest to be a Kando* Creating Company, aiming to create a distinct corporate presence by building products with a high standard of quality that move and inspire people. Alongside original and innovative ideas, concepts and technolo
IWATA, March 3, 2017 - Yamaha Motor Co., Ltd. (Tokyo: 7272) is proud to present the continuation of the Yamaha Racing strategy for the 2017 on and off-road racing season. Yamaha restructured its mid- to long-term global strategy in 2015 - the year marking the company’s 60th anniversary - and has engaged in a variety of corporate initiatives under its basic policies for racing activities: increasin
New Corporate Video: “At Yamaha, This is What We Do.”
IWATA, February 21, 2017—Yamaha Motor Co., Ltd. (Tokyo: 7272) announces the global release of a new corporate video entitled “At Yamaha, This is What We Do.” The video depicts through CGI things that Yamaha might look to do or create someday in the future and the kinds of worlds that could be possible as a result.
https://youtu.be/QcvT8gS
Yamaha Industrial-use Unmanned Helicopters
Expanding from Selling Products to Selling Solutions
Over the last few years, we have been seeing what is now being called the “aerial industrial revolution,” rising from the prevalence of primarily electric-powered multi-rotor unmanned aerial vehicles commonly known as drones. They are expected to play increasingly wide-ranging roles in areas
Yamaha Clean Water Supply System (YCW)
Spreading the Joy of Clean Water One Community at a Time
In recent years, businesses aimed at the “bottom of the pyramid” (BoP) low-income demographic in developing countries (about 70% of the world’s population) have shown signs of expansion, but Yamaha Motor has been taking on such endeavors in Asia, Central & South America and Africa since t
The Yamaha Motor corporate website features a series of seven items which, along with previously-unreleased video, showcases the development history of Yamaha offroad machines. Since the launch of the DT1 in 1968, Yamaha machines have constantly challenged the very frontiers of what is possible offroad. We are pleased to announce the release of the seventh and final installment, “An Everlasting Qu
IWATA,December 26, 2016—Yamaha Motor Co., Ltd. (Tokyo: 7272) announces the December 26, 2016 global release of an epilogue installment to "Master of Torque," an original short entertainment anime series that began with its first episode released online in the spring of 2014 and ended with the final episode released in April 2016.
Like the previous installments of the anime, the epilogue has be
Building towards the America’s Cup - hosted in Japan for the first time ever - the Louis Vuitton America's Cup World Series Fukuoka was successfully concluded over two days, on November 19 and 20.
Softbank Team Japan, which is supported by Yamaha Motor, recorded results of 5-1-6-5-6-2 in the six races contested over two days between the six teams, for an overall result of 61 points and fifth pl
The Yamaha Motor corporate website features a series of seven items which, along with previously-unreleased video, showcases the development history of Yamaha offroad machines. Since the launch of the DT1 in 1968, Yamaha machines have constantly challenged the very frontiers of what is possible offroad. We are pleased to announce the release of the sixth installment, “It Was a Labor of Love.”
Yamaha Motor has released the ninth installment of its “Moving You” documentary movie series, called “Toughness. Protecting the Frontier.” The “Moving You” series introduces corporate activities aimed at Yamaha Motor’s corporate mission of “Kando* creation.”
Yamaha Motor announces the launch of the TOP CASE City 30 with its gradual release into each market from August. This new motorcycle accessory is designed for mounting on small-capacity motorcycles and commuters, and is a welcome addition to the TOP CASE City 50 and 39 versions already available.
Sales of the TOP CASE City 50 and 39 series began in Europe from 2012, and have steadily increased
The Fukuoka regatta of the America's Cup World Series has been officially announced as taking place on November 18 and 19, 2016 in Fukuoka, Japan. Yamaha Motor has concluded an official partnership agreement with SoftBank Team Japan and will provide outboards for the chase boats, pontoons where America’s Cup yachts moor, and motorcycles necessary for transportation around Bermuda.
