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  • The long view, close to the ground

    Naoki Maehara, Chief Strategy Officer at Yanmar CE, emphasizes a dual approach to strategy: market analysis and direct customer interaction. By understanding customer needs, Yanmar aims to enhance value, improve operational efficiency, and ensure long-term growth in a challenging market.

    Naoki Maehara, Chief Strategy Officer at Yanmar Compact Equipment and President of the AOLA region
  • Yanmar Showcases Technologies for the Future of Construction at CSPI 2026

    Yanmar Holdings Co., Ltd. will present advanced construction technologies at CSPI 2026, focusing on sustainability, productivity, and jobsite performance. Highlights include hydrogen engines, compact aftertreatment devices, electrification solutions, and automation systems aimed at enhancing construction efficiency and reducing emissions.

  • A clear vision for Yanmar CE EMEA’s next chapter

    Jon Lopez, President of Yanmar CE EMEA, on how clarity, focused strategy and forward planning are driving the company's long-term growth.
    When Jon Lopez was appointed President of Yanmar Compact Equipment EMEA (Yanmar CE) in November 2024, he took the helm of a business ready for renewal. Since then, his focus has been to guide the organization through change and position it for long-term succe

  • Let people bloom – and innovation will too

    Yanmar Compact Equipment’s Global Brand & CSR Director, Elsie De Nys, shares how diversity and inclusion fuel innovation and trust across industries. Drawing on Japanese heritage and global reach, Yanmar CE shows how “difference, not sameness” strengthens culture, drives progress, and supports customers worldwide.

  • YANMAR to Invest R$ 280 Million in New Factory in Brazil

    Yanmar has announced plans to build a new factory in Indaiatuba, São Paulo state, Brazil, with an investment of R$ 280 million. The project, set for phased completion by 2030, will expand production capacity, integrate operations, and enhance processes to meet rising demand.

  • Ryu Kudo Appointed as the Leader of Yanmar Compact Equipment

    Yanmar Compact Equipment announces the appointment of Ryu Kudo as Chief Executive Officer. Kudo joined Yanmar in June 2019 and currently serves as President and Representative Director of Yanmar Construction Equipment in Japan—a role he will continue to hold alongside his new position. Kudo brings a wealth of expertise and leadership to guide the business through its next phase of growth.

  • Yanmar Power Technology to Exhibit at bauma 2025

    Yanmar will be at bauma 2025 at Hall A-4, Booth 425
    Munich, Germany (April 4, 2025) – Yanmar Power Technology Co., Ltd., a group company of Yanmar Holdings, will exhibit at bauma 2025, to be held in Munich, Germany from April 7 to April 13, 2025.
    bauma is the world’s leading trade fair for construction and industrial machinery. Yanmar will take part in this year’s edition under the theme of

  • Peatlands at the Heart of a Sustainable Highlands

    Scotland’s peatlands are among the most effective carbon stores on the planet, holding more carbon per hectare than forests. However, decades of erosion and drainage have left more than 60% of Scotland’s peatlands damaged, releasing stored carbon back into the atmosphere. In response, landowners are taking action to restore these vital landscapes.

  • Yanmar Launches New Electrification Unit to Drive Zero-Emission Solutions for Compact Off-Highway Machinery

    Osaka, Japan (March 10, 2025) – Yanmar is set to officially launch a new organization dedicated to advancing electrification in the compact off-highway segment. This new Electrification Unit, which will commence operations in April 2025, will focus on delivering a diverse portfolio of e-powertrain solutions, including batteries and eDrives.
    As a component manufacturer, supplier, and integrator,

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