Is prevention the cure?

Over the centuries, the path to better health and well-being has largely been a guessing game, but those days are gone. Today, many companies offer blood tests that provide personalized health data and create the conditions to optimize nutrition, exercise and lifestyle with tailored approaches.

Over-processed fast food, sugary drinks and artificial additives. Although most of us are able to live healthier lives than previous generations, our diets are in many ways worse than they were just a few decades ago – and that comes with serious consequences. Today, more than 460 million people suffer from type 2 diabetes and the number is expected to increase to almost 643 million by 2030, which would represent more than 8 percent of the world's population.
– I see the prevalence of type 2 diabetes as a way to measure the health of humanity. If anything indicates that we are living our lives in the wrong way, it is this type of lifestyle disease that can be easily avoided through better lifestyle habits and, in particular, better diet. We need to change the way we look at food and supplements, says health expert Colin Robertson:
– Unfortunately, the food industry is very focused on making financial gains and often sells substandard products instead of investing in quality that gives us the best chance of being healthy.
–Too many people today focus on calories when it's the nutritional content that matters - just because you eat a lot doesn't mean you're getting what you need. In addition, many people may need different types of supplements despite having an energy-rich and somewhat varied diet.

Blood shows our health level – today and tomorrow
Colin Robertson has a PhD in exercise physiology and has worked in the industry for over 30 years. Since the beginning of 2020, he has been a scientific advisor for the global dietary supplement company Zinzino. The Scandinavian-based company has developed a unique Omega-3 supplement based on pure fish oil from wild-caught small fish and high-quality extra virgin olive oil. The powerful antioxidants in the olive oil keep the Omega-3 fatty acids fresh and potent to maximize nutrient absorption in the body. The company is also a pioneer in dry blood testing, and the dose of BalanceOil+ required by each individual is determined by a blood test taken by the user before starting the regimen and then every four months to measure the fatty acid balance in the blood and monitor progress.
–Our blood communicates with all the body's organs and can therefore tell us a lot about our health. By taking a blood test and combining the results with a lifestyle analysis, we get the keys to what's going on inside our body, both now and in the future. This opens up a whole new world for optimizing health at an individual level based on actual evidence," says Colin Robertson.

"An incredible breakthrough for personal health"
Taking regular blood tests to optimize health and performance has long been part of everyday life for elite athletes. Zinzino is one of the first companies in the world to make this method available to everyone. Today, several other companies have adopted the concept and offer blood tests to identify a wide range of potential nutritional deficiencies. Zinzino also offers follow-up with personalized recommendations to remedy any deficiencies with tailored, test-based supplements. Colin Robertson argues that this approach to health is just the beginning and that in the future, blood tests will be the obvious first step towards living a healthier life.
– Throughout human history, we have had to deal with diseases after they have occurred, but now there is every opportunity to prevent them from ever occurring. The days of guessing what to do to stay healthy in the future are over - blood tests give you the answer. It's an incredible breakthrough and the start of a new era that will mean a lot of people can live healthier lives, concludes Colin Robertson.

Here is a list of blood tests that Zinzino currently offers on the Nordic market:

• BalanceTest
• Vitamin D Test
• HbA1c Test

Read more about Zinzino's range of different dry blood tests for home use here.