Umeå’s latest hotel, U&Me, opens its doors: An innovative design dream where guests are in control
Stay in a compact 9 sq. m room or take up an entire suite. Or maybe somewhere completely away from the hotel? At the unstaffed U&Me, guests can customise their hotel experience with everything from gluttonous Norrland gastronomy, scooter tours and the northern lights to leaving the hotel grounds to camp out overnight in a U&Me tent.