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Move from promotion to emotion and win big

Move from promotion to emotion and win big

News   •   Feb 18, 2019 11:27 CET

Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.

Ten tips for choosing an English-language copywriter

Ten tips for choosing an English-language copywriter

News   •   Jan 25, 2019 14:45 CET

If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. Or you get by with translations. If so, great. However, if you have a sneaking feeling that your English content could be sharper and tighter and you need a writer, you may find these 10 tips useful.

Happy Holidays from Open Communications

Happy Holidays from Open Communications

News   •   Dec 28, 2018 16:14 CET

As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.

Who says sales tools can’t be inspiring?

Who says sales tools can’t be inspiring?

News   •   Dec 03, 2018 19:31 CET

Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.

Open welcomes bright new creative talent

Open welcomes bright new creative talent

News   •   Nov 26, 2018 16:19 CET

They're young, hungry and fearless. Meet Moa and Beatrice, the next generation of creative talent – two students from The Stockholm School of Photography (Fotoskolan STHLM) who are joining our creative team for a month. Bright, talented and ambitious, they will be sharpening their skills in film and photography alongside our senior team.

Swedish PROFFS hairstyling  brand teams up with Open

Swedish PROFFS hairstyling brand teams up with Open

News   •   Oct 19, 2018 13:09 CEST

Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.

Sparking a global movement for good with Bluewater

Sparking a global movement for good with Bluewater

News   •   Oct 18, 2018 15:28 CEST

When Bluewater founder Bengt Rittri gave us a call, he was on fire. He talked passionately about getting rid of plastics in the oceans, bringing the world clean water, improving human health and restoring the planet. But how? By harnessing the power of human ingenuity to solve some critical challenges. It was an exciting vision and we were immediately hooked.

Hello workers! A new generation of safety shoes is here.

Hello workers! A new generation of safety shoes is here.

News   •   Oct 18, 2018 10:07 CEST

They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.

Hello summer! Hello new global brands! Thanks for a record first half of 2017.

Hello summer! Hello new global brands! Thanks for a record first half of 2017.

News   •   Jul 25, 2017 19:43 CEST

Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!

Open turns candy cables into a sweet global campaign for Habia Cable.

Open turns candy cables into a sweet global campaign for Habia Cable.

News   •   Mar 28, 2017 13:16 CEST

To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!

Introducing a premier new creative office in Stockholm where the sky really is the limit

Introducing a premier new creative office in Stockholm where the sky really is the limit

News   •   Nov 09, 2016 14:29 CET

We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop

Open welcomes Senior Account Director Daniel Askergren to its growing international team.

Open welcomes Senior Account Director Daniel Askergren to its growing international team.

News   •   Sep 20, 2016 19:08 CEST

It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.

MullenLowe Senior Graphic Designer Jeanette Andersson joins Open creative studio

MullenLowe Senior Graphic Designer Jeanette Andersson joins Open creative studio

News   •   Mar 23, 2016 15:58 CET

Jeanette Andersson, a highly skilled graphic designer, who worked previously at MullenLowe (Lowe Brindfors), King, Grey and Paradiset DDB is joining Open's creative team. She brings with her more than 20 years of experience from both traditional and digital work for clients such as Saab, Pharmacia, SAS, Swedbank, BMW, Ericsson, Tiger, Spendrups, Telia, Gevalia, Arla, Thomson Travel and more.

Open welcomes ex-McCann Managing Director Magdalena William to its strategic account team

Open welcomes ex-McCann Managing Director Magdalena William to its strategic account team

News   •   Mar 23, 2016 15:57 CET

Magdalena William, a former Managing Director within McCann and Account Director at Lowe Brindfors and Peacock Advertising, is joining Open Communications, an independent brand communications agency. She brings with her extensive international experience from both B2B and B2C brands , including brand development projects, event activation, digital, social and content marketing.

Open Communications wishes you a joyous and relaxing holiday season.

Open Communications wishes you a joyous and relaxing holiday season.

News   •   Dec 13, 2015 23:01 CET

What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.

Open Communications thanks its customers for a record half year - reopening on Monday, August 3

Open Communications thanks its customers for a record half year - reopening on Monday, August 3

News   •   Jul 19, 2015 18:31 CEST

Whew! What a busy and exciting half year it's been! New clients. New projects. New staff. And a lot of fun and hard work together. We're now closing for two weeks to rejuvenate our souls, reopening on Monday, August 3rd. And we wish you a great summer! For urgent situations, you can call David Gray: david@open.se (+46 708 24 22 58) or Gunilla Lundström: gunilla@open.se (+46 702927114).

Ex-drummer and Lowe Brindfors Art Director Håkan "Hank" Fagerstedt joins Open Communications

Ex-drummer and Lowe Brindfors Art Director Håkan "Hank" Fagerstedt joins Open Communications

News   •   Apr 02, 2014 10:50 CEST

Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the independent global brand communications firm, as Creative Director. He will work alongside Co-Creative Director & American copywriter David Gray and Gunilla Lundström, CEO, Partner and Account Director, to ensure that Open's growing client roster is getting top-quality service.

Spanish creative talent Victor Moreno
 joins Open Communications as all-round Intern

Spanish creative talent Victor Moreno
 joins Open Communications as all-round Intern

News   •   Jan 21, 2014 17:43 CET

Trained at Forsbergs and K3 at Malmö Univ, Victor is an up and coming creative who is supporting our senior team. He worked previously at Footcone & Belding, Shackleton Direct, Amsterdam-based Euro RSCG Fuel and Dowell//Stubbs (later Gyro). At Fuel he was involved in 360-degree communications for the Volvo global account, including cutting edge digital and design work. Bienvenido a Open Victor!

Open Communications welcomes Thomas "Totte" Kindberg as Senior Graphic Designer

Open Communications welcomes Thomas "Totte" Kindberg as Senior Graphic Designer

News   •   Jan 21, 2014 16:56 CET

With 15 years as an award-winning designer under his belt, Totte brings a sharp graphic touch to his work at Open. Previously, he worked at Gyro, a global ideas shop, and an agency called “Det”. Over the years, Totte has worked on a mix of both international and local clients, including SAAB, Toyota, Peugeot, Metso, Adobe, Logica, Landslagets fotbollskola, Scandinavian Masters and more.

Eva Westermark joins Open as Senior Account Manager

Eva Westermark joins Open as Senior Account Manager

News   •   Jan 21, 2014 14:19 CET

A true internationalist at heart, Eva has worked at Ogilvy, Lowe Brindfors, McCann and Ehrenstråhle BBDO. Over the years she has handled multinational accounts ranging from Kraft and Electrolux to Marbodal and Sandvik. While at BBDO, she was was responsible for the global Alfa Laval account and worked for Sandvik and SKF, delivering both traditional and interactive projects. Welcome to Open Eva!