​How To Measure Reach With Mynewsdesk

Blog posts   •   Jun 06, 2017 09:00 BST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?


​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 19, 2017 09:20 BST

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.


Fake News, Financial Uncertainty & A Lack of Trust - What Journalists Say About The Future Of Media

Press Releases   •   Sep 14, 2017 10:50 BST

50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.

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White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

Blog posts   •   Jul 24, 2017 15:28 BST

Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.


7 Takeaways from Content Marketing Masterclass [June 2017]

Blog posts   •   Jun 22, 2017 09:03 BST

Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.

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Mynewsdesk Awarded Bronze at Cannes Lions

Press Releases   •   Jun 21, 2017 13:36 BST

​Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

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​Mynewsdesk Nominated For Four Awards At Cannes Lions

Press Releases   •   Jun 20, 2017 11:21 BST

Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.


The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

Blog posts   •   Jun 15, 2017 09:37 BST

​The PR Workflow is a continuous process. It’s a guide on what you need to do and how to do it to succeed with your communications and PR. How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.


Why Measurement Matters in Your PR Strategy

Blog posts   •   Jun 07, 2017 08:32 BST

​If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.


How To Measure Your PR [Free eBook]

News   •   Jun 05, 2017 11:22 BST

Without measuring your PR, it's impossible to assess the impact and success of your efforts and optimise accordingly.

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  • UK Marketing Manager
  • Content Marketing & Social Media
  • 07713564262
UK Marketing Manager Kate joined Mynewsdesk in March 2015 and spends most of her time working her... Show more

About Mynewsdesk


Mynewsdesk’s complete communications solution enables you to simplify your workflow, expand your influence and get results.

Monitor what’s being said, create and publish stories, engage with your audience and analyze results - all from one digital solution.


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