Mynewsdesk Reveals Findings From 2016 Journalism Survey

Press Releases   •   Apr 22, 2016 17:19 BST

Mynewsdesk surveyed over 2,000 journalists around the world to get their views and expectations of the journalism industry.

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​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Jul 27, 2016 08:53 BST

V.Group is a leading global provider of maritime services to the commercial shipping, cruise, energy and defence industries. Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering – from news to videos as well as media interviews and supporting documentation.

And with the acquisition of Mynewsdesk’s digital PR platform, Yvonne has already stepped-up V.Group’s communications.

It’s still early days, but here’s what Yvonne loves about Mynewsdesk and how she plans to use its features...

It’s great tool for creating and distributing content

It provides me with a solution for all my content – there’s more sharing of additional content and also linking to stories previously published. We are still building content into the newsroom and it’s very much early days, however, I know (and this is why I picked this system) it is a way to create a dialogue with our stakeholders once we build up our followers.

Communicating is easier with Mynewsdesk...

It has made my life a lot easier that’s for sure. We’ve had positive responses from journalists too who like how our content is presented and it makes it easy for them to share – not just press releases but our graphics and news items too.

V.Group’s long-term plans...

I run an editorial every two weeks with key contacts and my campaign is to get more of our business talking, using the newsroom as a way of engaging with our audiences. I am looking at how we use the video library facility as an alternative to YouTube.

Keep your eyes peeled on V.Group’s newsroom to see how they’re using Mynewsdesk to boost their comms and reach those all-important people.


Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

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Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 26, 2016 16:20 BST

Blog posts, news stories, press releases, images, videos, live streams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

We know that good content, published appropriately, can increase brand awareness and this of course can, in turn, lead to the acquisition of new customers. But what about the customers you already have? According to a survey by Gartner Group, 80% of your company’s future revenue will come from 20% of your existing customers, so it’s essential that you nurture what you’ve got!

We take a look at how your content can convert users into loyal and lasting customers.

1. Regular posting = Higher retention

A Hubspot survey recently drew a clear correlation between quality content and higher retention / conversion rates. Figures, right? Companies who published more than 16 posts per month generated nearly 3.5x as much traffic as companies whose only posted 0-4 times each month. Now, whether this proves that you have a good retention is difficult to say, but it is clear in any case that a large library of content can pave the way to success. Content can offer added value.

2. Education = Empowerment

An educated customers is an empowered customer. And that’s a good customer to have indeed.

We cannot stress this enough: make sure your customers are using your tool correctly and are therefore getting the most out of it. A confused customer is an unhappy one. Why? Because they’re paying for a service which is essentially useless to them unless they’ve been armed with the right education.

But educational content needn’t just be “top tips” blog posts. It could be an interactive webinar, a YouTube video tutorial, an infographic. Consider how your audiences like to learn and align your content accordingly.

3. Updates = In the know

Satisfied customers are good customers. Unexpected changes in your service and the absence of instructions can often lead to frustration which means it’s super important to always keep your customers up to date with what's happening, whether it’s via a newsletter, blog post or, again, a video tutorial of the new feature. Make sure you take time out to run them through the changes and provide materials to support them.

4. Involvement = A sense of belonging

Hey - you may well be your company’s “content” person, but your customers can be the voice of your brand too. And getting them to create content for you is a great way to make them feel valued. Here are some ideas to generate content with your customers and show them the love:

-Customer focused event

-Customer case studies (written or video)

-Customer awards (to show recognition for customers who use your tool well)

So there we have it. But the main takeaway from this blog is that a committed and involved customer is the key to your brand's long term success. In order to continue to grow, you need to nurture those who already love you. Good luck!


Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

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​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 15, 2016 15:11 BST

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...


Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)

Blog posts   •   Jul 14, 2016 15:30 BST

Before you put your “out of office” on and bid a smug farewell to your colleagues for a week or two, now is a great time to reflect on the trends, highlights and events of 2016 so far...


Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 11, 2016 14:50 BST

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

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Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success

Blog posts   •   Jul 07, 2016 10:00 BST

With International Andy Awards and Eurobest trophies already in the bag, Co-op continued their winning streak at this year’s Cannes Lions Festival, picking up the PR Grand Prix for their campaign “The Organic Effect”. But that wasn’t without creative collaborations, innovation and a clear story to tell.


​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

Press Releases   •   Jul 06, 2016 15:25 BST

Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.


PR is About Telling a Good Story Well [FutureComms16 Highlights]

Blog posts   •   Jun 17, 2016 15:17 BST

The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...


Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 10, 2016 13:41 BST

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

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Heading up the Business Development team, Mohammed Ali (not that one!) is our UK Sales Director.... Show more

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UK Marketing Manager Kate joined Mynewsdesk in March 2015 and spends most of her time working her... Show more

I work with in-house and agency clients to ensure they get the most out of collaborating with us. I love to strategise with... Show more

James is the UK Director at Mynewsdesk. Having been in the business for over four years, James has a wealth of experience in... Show more

About Mynewsdesk

Tell your story with Mynewsdesk.

Tell your story with Mynewsdesk.

Mynewsdesk is the world's leading all-in-one brand newsroom and multimedia PR (public relations) platform. Over 5,000 brands as diverse as Post Office, Vision Express, Dreams, Costa Coffee, Panasonic, Sony, Axa PPP Healthcare, Fred.Olsen, Visit Scotland, Neopost, Stroke Association and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.


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