UK councils failing to fully utilise the digital technology they are investing in

Press Releases   •   Apr 16, 2014 13:50 BST

New research has found local authorities in the UK have invested substantial efforts into developing a good online newsroom infrastructure but have failed to optimise their newsrooms for mobile or connect them to their social media channels. This means there is much room for improvement in the ways councils engage with their residents, the media and other stakeholders.


The UK’s biggest travel brands are failing to engage with mobile users

Press Releases   •   Apr 16, 2014 13:49 BST

The UK’s biggest travel companies are failing to engage with the media, consumers and stakeholders on mobile devices by not optimising their online newsrooms for mobile, with only one of the top 10 UK companies in the travel sector offering a responsively designed newsroom.


UK High Street brands failing to engage on digital, with 40% lacking an online newsroom

Press Releases   •   Apr 16, 2014 13:49 BST

New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with four of the top 10 brands failing to provide an online newsroom and the remaining six falling short in multiple crucial areas.


UK organisations behind global average in newsroom best practice

Press Releases   •   Apr 16, 2014 13:49 BST

New research has found some of the UK’s biggest brands and organisations are failing to engage with the media, consumers and key stakeholders by not optimising their online newsrooms for mobile browsing and overlooking the importance of multimedia content.


Mynewsdesk officially launches its Agency Partnership Programme

News   •   Apr 10, 2014 09:46 BST

As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.


6 SEO wins from the brand newsroom approach

Blog posts   •   Apr 02, 2014 11:39 BST

“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...


More UK in-house communicators working in social and digital than media relations

Press Releases   •   Apr 02, 2014 10:44 BST

New research into the role of in-house communicators in the UK has found that 90% are now working across more areas than ever before with more involved in social and digital activities(92%) than media relations (84%) despite being challenged with issues regarding ROI and management buy-in.


Top of the PR pops: March highlights

Blog posts   •   Apr 01, 2014 12:49 BST

March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below


How Toshiba's newsroom is central to driving their global PR strategy

News   •   Mar 14, 2014 15:34 GMT

In a recent article for Cross Marketing, Takafumi Arai, the Digital Communications and SMART Community Chief Specialist for Toshiba gave insights into their global PR strategy.


Challenging the Gender Gap in PR

Blog posts   •   Mar 08, 2014 11:34 GMT

As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

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About Mynewsdesk

Tell your story with Mynewsdesk.

Tell your story with Mynewsdesk.

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Allianz, Volkswagen, Canon, Nectar, UNICEF, Sitecore, Bury Council and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.