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What happens when every company is a media company - Tom Foremski I #Futurecomms14

News   •   Dec 12, 2014 13:13 GMT

Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?

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The reputation economy: why communicators need a seat at the top table

Blog posts   •   Dec 11, 2014 16:55 GMT

​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

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What is the Future of Communications? PR 2.0 by Deirdre Breakenridge I #FutureComms14

News   •   Dec 11, 2014 15:55 GMT

What is the future of communications? What is hybrid PR like? Deirdre Breakenridge (adjunct professor in marketing & PR, New York University) shared her insights at #FutureComms14 event in London in June 2014.

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What are the technologies of PR? I #FutureComms14

News   •   Dec 11, 2014 10:04 GMT

Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

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The future of communications: a video guide

Blog posts   •   Dec 11, 2014 08:02 GMT

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

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What does it take to become a pioneer? Peter Ingman at #Futurecomms14

News   •   Dec 10, 2014 14:49 GMT

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. ​In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.

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Social Innovation Programme launches in time for Christmas

News   •   Dec 10, 2014 12:40 GMT

Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. ​ Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

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1 million euro international initiative supports small charities’ PR and content marketing

Press Releases   •   Dec 10, 2014 10:56 GMT

​Up to one hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

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How to underpin your PR on Youtube - Andrew Marcus I #FutureComms14

News   •   Dec 10, 2014 09:04 GMT

​Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.

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Anatomy of a modern communicator #FutureComms14

News   •   Dec 09, 2014 12:28 GMT

As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.

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Tell your story with Mynewsdesk.

Tell your story with Mynewsdesk.

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Allianz, Volkswagen, Canon, Nectar, UNICEF, Sitecore, Bury Council and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.