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Mynewsdesk officially launches its Agency Partnership Programme

News   •   Apr 10, 2014 09:46 BST

As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.

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6 SEO wins from the brand newsroom approach

Blog posts   •   Apr 02, 2014 11:39 BST

“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

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More UK in-house communicators working in social and digital than media relations

Press Releases   •   Apr 02, 2014 10:44 BST

New research into the role of in-house communicators in the UK has found that 90% are now working across more areas than ever before with more involved in social and digital activities(92%) than media relations (84%) despite being challenged with issues regarding ROI and management buy-in.

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Top of the PR pops: March highlights

Blog posts   •   Apr 01, 2014 12:49 BST

March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

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How Toshiba's newsroom is central to driving their global PR strategy

News   •   Mar 14, 2014 15:34 GMT

In a recent article for Cross Marketing, Takafumi Arai, the Digital Communications and SMART Community Chief Specialist for Toshiba gave insights into their global PR strategy.

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Challenging the Gender Gap in PR

Blog posts   •   Mar 08, 2014 11:34 GMT

As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

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How Eurofound uses Mynewsdesk to better understand their audience

News   •   Mar 06, 2014 11:31 GMT

We recently had a little chat with Mans Martensson, the Media Manager of Eurofound, to hear why he's excited to begin using Mynewsdesk.

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6 must read PR books in celebration of World Book Day

Blog posts   •   Mar 06, 2014 11:19 GMT

In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...

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Top of the PR pops: February highlights

Blog posts   •   Mar 04, 2014 12:01 GMT

Our monthly highlights from the world of PR, social media and digital comms.

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The #PRanalytics conference: learning how to measure the impact of your PR

Blog posts   •   Feb 28, 2014 10:38 GMT

PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...

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About Mynewsdesk

Tell your story with Mynewsdesk.

Tell your story with Mynewsdesk.

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Allianz, Volkswagen, Canon, Nectar, UNICEF, Sitecore, Bury Council and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.