How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

News   •   Nov 21, 2014 13:24 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.


Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

News   •   Nov 21, 2014 13:22 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.


How to get influencers and keep them: the best tips from four experts

Blog posts   •   Nov 21, 2014 13:20 GMT

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”


How do you influence influencers? This is how other PR pros do it.

News   •   Nov 21, 2014 10:19 GMT

Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.


Mynewsnight - The Influencer Economy | Alex Myers

News   •   Nov 21, 2014 09:07 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.


​Most tech brands fail to provide basic info for journalists

Press Releases   •   Nov 19, 2014 13:25 GMT

Findings from the world's leading tech brands and their use of online newsroom technology


Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Blog posts   •   Nov 06, 2014 13:33 GMT

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.


Top of the PR pops: October highlights

Blog posts   •   Nov 06, 2014 09:53 GMT

Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...


PR Horror Stories: Halloween Special

Blog posts   •   Oct 31, 2014 08:00 GMT

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!


Digital Impact Awards: awarding excellence in online newsrooms

Blog posts   •   Oct 28, 2014 12:20 GMT

We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

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Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Allianz, Volkswagen, Canon, Nectar, UNICEF, Sitecore, Bury Council and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.