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Video: Highlights from FutureComms15

Blog posts   •   Jun 29, 2015 16:26 BST

The biggest PR & communications event, FutureComms15, was held in London on 18th June. What got communications professionals talking and how do we stay on top of our PR game? What seems to be the holy PR grail for brands?

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What are your digital PR challenges?

Blog posts   •   Jun 23, 2015 16:00 BST

To build a picture of what is required of a modern communicator, Mynewsdesk, the leading online newsroom and all-in-one PR platform, is asking: what are your digital PR challenges?

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FutureComms15: A Look Back At The Future Of Comms

Blog posts   •   Jun 23, 2015 11:13 BST

Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...

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Futurecomms15: PR’s Stockdale Paradox

Blog posts   •   Jun 23, 2015 10:48 BST

Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...

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#WeArePR: The PR of politics

Blog posts   •   Jun 22, 2015 16:30 BST

Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

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A lesson in crisis comms: Apples Antennagate

Blog posts   •   Jun 18, 2015 11:02 BST

Apple frequently faces comms crises; from product related issues such as Antennagate & iOs Maps, to the more serious, image damaging ones (China labour). How do they deal with backlashes and how do they change their PR image?

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Reputation & Responsibility: The Confident Future Of PR

Blog posts   •   Jun 17, 2015 12:24 BST

The amount written about the identity crisis that the PR industry is currently experiencing astonishes me! In a recent post, the excellent Stephen Waddington claimed the PR industry lacks confidence. I agree with him. It’s also hard to get away from comments about the PR & Communications industry’s need to think and act like MBA’s and improve their knowledge of business.

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Startups and a PR Crisis Learning from Clinkle

Blog posts   •   Jun 16, 2015 15:02 BST

PR can be the lifeblood of a young startup. A positive write up can propel companies into the limelight and particularly for a B2C product can result in those critical early sign-ups. But what happens when the positive attention turns bad? And are there any lessons to be learned from the story of what happened to one much-hyped startup?

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#WeArePR: Advocating change is like being alone in a tunnel...

Blog posts   •   Jun 15, 2015 12:02 BST

Christine Silfversparre is the 3rd interviewee for the ​#WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.

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Google’s PR Machine - how the search giant deals with public failings

Blog posts   •   Jun 12, 2015 14:01 BST

Google may be one of the most valuable companies in the world but despite all its success it’s had several notable failures and crises. And how they choose to deal with PR challenges can tell us a lot about the company.

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Fabien joined Mynewsdesk in April 2014. He previously founded his own marketing consultancy, Altboost... Show more

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James is Senior Digital Consutlant at Mynewsdesk. Prior to joining, James was working in Business Development on exhibitions... Show more

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Tell your story with Mynewsdesk.

Tell your story with Mynewsdesk.

Mynewsdesk is the world's leading all-in-one brand newsroom and multimedia PR (public relations) platform. Over 5,000 brands as diverse as Post Office, Vision Express, Dreams, Costa Coffee, Panasonic, Sony, Axa PPP Healthcare, Fred.Olsen, Visit Scotland, Neopost, Stroke Association and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.

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