media monitoring

Media monitoring – understand your market

Industry-leading media monitoring in a user-friendly platform – Mynewsdesk lets you monitor millions of sources in real-time.

SEO Organic growth

Track mentions and trends

Stay on top of what is being written about your brand, your competitors, and your industry – and track trends over time.

Crisis

Work proactively with crisis management

Detect and respond to potential crises at an early stage and be proactive in your communication efforts.

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Base your communication on insights

Use insights and analyses from your media monitoring to build strategies and plan your PR and communication efforts.

4 million

blogs monitored

200 000

global news sites monitored

3,5 milions

article search per day

Monitoring media

Track millions of sources with our media monitoring software

Use Mynewsdesk’s media monitoring software to track all topics that are business-critical for your company directly on the platform. Monitor news sites, blogs, and social media to gain an overview of your media exposure and the different contexts where your brand is getting noticed. Media monitoring helps you understand the impact of your campaigns and keeps you up to date on market trends.

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Monitor strategically to gain market insights

Monitor your industry and your competitors and find out how your products or services are being received by the market. Mynewsdesk’s media monitoring gives you a deeper understanding of your market and the future needs of your customers. You’ll gain insights that help you shape your company’s strategy and external communication.

Mediebevakning

Prevent crises through proactive online brand monitoring

Media monitoring lets you keep an ear to the ground and get familiar with the interests of your target audience. You’ll quickly discover if anything you communicate is received the wrong way and can prevent potential crises before they escalate. The insights gained will help you plan your communication efforts and talk to your audience in the right way.

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Monitoring software that discovers trends

With Mynewsdesk, you can easily create profiles for the areas you wish to monitor. By setting up several search profiles, you can track statistics for each search profile and compare them to each other. Monitor what is being said about your brand, discover differences between different spans, and identify trends over time. Find out the reach of a specific social media campaign, how often your brand was mentioned in news media the past month, or which blogs are writing about your competitors.

– The data we get from the Mynewsdesk platform is very helpful to see how the content performs and what the audience really wants to read. From this we have been able to create more high-quality content and also build a loyal following.

Rodin Luo, MiniTool.

How to use media monitoring – step by step

product_media-monitor_create-monitor-search

Step 1:

Track keywords and mentions

Set up profiles for the search terms you wish to monitor. Create anything from simple profiles with single keywords to advanced combinations that pinpoint exactly what you want to capture. Group your search profiles in categories such as “competitors” or “mentions”. Specify which sources you want to monitor, and which to exclude.

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Step 2:

Receive alerts in real-time

Get notified automatically whenever new search results are detected. You can receive these updates in real-time or at a preferred interval (weekly, monthly, etc.). These automated reports will keep you up to date and allow you to take timely action if needed.

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Step 3:

Benchmark your results and export your data

See statistics and compare different time spans. Examine the impact of a specific campaign or benchmark your brand against competitors. Measure and analyse your main KPIs and export the outcome of your media monitoring in ready-made reports to share with the rest of the organisation.

FAQ

What is Mynewsdesk?

Mynewsdesk is a digital platform that uses AI to offer you an intelligent solution for your PR. Companies and organizations use Mynewsdesk to increase brand awareness and to engage with journalists, opinion leaders, customers, influencers and other relevant target groups.

How does Mynewsdesk work?

In Mynewsdesk’s digital newsroom, companies and organizations can easily share news with over one million journalists worldwide. With our analysis tool, you get detailed insights about the reach and media exposure you get, and our tool for media monitoring can help you see your impact in the media. Mynewsdesk helps you evaluate your work, so you can maximize your PR and communication efforts to gain even better results!

Who uses Mynewsdesk?

Companies and organizations use Mynewsdesk to increase their brand awareness, and to build relationships with journalists, opinion leaders, customers, influencers and other relevant target groups.

Journalists, influencers and opinion leaders use Mynewsdesk to create news coverage for topics that are relevant to them. With Mynewsdesk, they can take part in news that they might otherwise have missed out on.

What are the benefits of Mynewsdesk?

Mynewsdesk’s digital newsroom is all you need for your PR and communication! By gathering all your external communication in one platform, you get an efficient workflow with publishing, distribution, media monitoring, analysis and a strong global media database with over one million journalist contacts. We make it easier and more efficient for companies and organizations to build relationships, and create knowledge about their business.

What reach does Mynewsdesk offer?

We have a local network of 29,000 journalists who subscribe to news from Mynewsdesk. In addition, we have our global media database with international journalists. In total, you can reach over one million journalists worldwide. Further, Mynewsdesk’s strong domain gives your publications better rankings in search results and thereby increased visibility. With our platform, you will reach the best and most relevant audience for your communication.

Is Mynewsdesk free?

For journalists and readers, Mynewsdesk is free. As a company or organization, we offer a free trial of Mynewsdesk, for ten days. When your trial ends, we offer different options that are customized to your needs and wishes. For prices and subscriptions, click here.

Where can I find more information about prices and subscriptions?

You will find our subscriptions here. For more information about our prices, you are welcome to contact our sales department here!

How do I book a demo of Mynewsdesk?

You can easily book a demo of Mynewsdesk here!

How do I get in touch with customer support and sales?

You are welcome to contact us here at any time. Feel free to follow us on Facebook, Twitter, Linkedin, and Instagram for more information.

How does Mynewsdesk work with AI?

Mynewsdesk’s digital PR solution is built with AI technology that automatically monitors the distribution and performance of every news item you publish via Mynewsdesk’s press service. AI allows you to find out when your news is published by the media and which journalists read your news. Via the AI ​​function Audience Targeting, Mynewsdesk analyzes your content to identify and make suggestions for relevant journalists, influencers, and other people that you should contact. All in all, our AI technology enables you to better understand your PR work, save time and maximize your results.

How does Mynewsdesk handle GDPR?

Mynewsdesk has updated Terms and Conditions in accordance with the new Data Protection Regulation, GDPR. As a customer, you are responsible for ensuring that your contact list in our platform is handled in a legal manner in accordance with the GDPR. Thereby, you need to create and define routines regarding the handling of your contact lists. You can read more about how we handle GDPR here.

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