Track mentions and trends
Stay on top of what is being written about your brand, your competitors, and your industry – and track trends over time.
Media monitoring – understand your market
Industry-leading media monitoring software in a user-friendly platform – Mynewsdesk lets you monitor millions of sources in real-time.
Work proactively with crisis management
Detect and respond to potential crises at an early stage and be proactive in your communication efforts.
Base your communication on insights
Use insights and analyses from your media monitoring to build strategies and plan your PR and communication efforts.
- 4 million
blogs monitored
- 200 000
global news sites monitored
- 3,5 milions
article search per day
Track millions of sources with our media monitoring software
Use Mynewsdesk’s media monitoring software to track all topics that are business-critical for your company directly on the platform. Monitor news sites, blogs, and social media to gain an overview of your media exposure and the different contexts where your brand is getting noticed. Media monitoring helps you understand the impact of your campaigns and keeps you up to date on market trends.
Monitor strategically to gain market insights
Monitor your industry and your competitors and find out how your products or services are being received by the market. Mynewsdesk’s media monitoring software gives you a deeper understanding of your market and the future needs of your customers. You’ll gain insights that help you shape your company’s strategy and external communication.
Prevent crises through proactive online brand monitoring
Media monitoring lets you keep an ear to the ground and get familiar with the interests of your target audience. You’ll quickly discover if anything you communicate is received the wrong way and can prevent potential crises before they escalate. The insights gained will help you plan your communication efforts and talk to your audience in the right way.
Monitoring software that discovers trends
With Mynewsdesk, you can easily create profiles for the areas you wish to monitor. By setting up several search profiles, you can track statistics for each search profile and compare them to each other. Monitor what is being said about your brand, discover differences between different spans, and identify trends over time. Find out the reach of a specific social media campaign, how often your brand was mentioned in news media the past month, or which blogs are writing about your competitors.
– The data we get from the Mynewsdesk platform is very helpful to see how the content performs and what the audience really wants to read. From this we have been able to create more high-quality content and also build a loyal following.
How to use media monitoring – step by step
Step 1:
Track keywords and mentions
Set up profiles for the search terms you wish to monitor. Create anything from simple profiles with single keywords to advanced combinations that pinpoint exactly what you want to capture. Group your search profiles in categories such as “competitors” or “mentions”. Specify which sources you want to monitor, and which to exclude.
Step 2:
Receive alerts in real-time
Get notified automatically whenever new search results are detected. You can receive these updates in real-time or at a preferred interval (weekly, monthly, etc.). These automated reports will keep you up to date and allow you to take timely action if needed.
Step 3:
Benchmark your results and export your data
See statistics and compare different time spans. Examine the impact of a specific campaign or benchmark your brand against competitors. Measure and analyse your main KPIs and export the outcome of your media monitoring in ready-made reports to share with the rest of the organisation.
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FAQ
Mynewsdesk is a digital platform that uses AI to offer you an intelligent solution for your PR. Companies and organizations use Mynewsdesk to increase brand awareness and to engage with journalists, opinion leaders, customers, influencers and other relevant target groups.
In Mynewsdesk’s digital newsroom, companies and organizations can easily share news with over one million journalists worldwide. With our analysis tool, you get detailed insights about the reach and media exposure you get, and our tool for media monitoring can help you see your impact in the media. Mynewsdesk helps you evaluate your work, so you can maximize your PR and communication efforts to gain even better results!
Companies and organizations use Mynewsdesk to increase their brand awareness, and to build relationships with journalists, opinion leaders, customers, influencers and other relevant target groups.
Journalists, influencers and opinion leaders use Mynewsdesk to create news coverage for topics that are relevant to them. With Mynewsdesk, they can take part in news that they might otherwise have missed out on.
Mynewsdesk’s digital newsroom is all you need for your PR and communication! By gathering all your external communication in one platform, you get an efficient workflow with publishing, distribution, media monitoring, analysis and a strong global media database with over one million journalist contacts. We make it easier and more efficient for companies and organizations to build relationships, and create knowledge about their business.
We have a local network of 29,000 journalists who subscribe to news from Mynewsdesk. In addition, we have our global media database with international journalists. In total, you can reach over one million journalists worldwide. Further, Mynewsdesk’s strong domain gives your publications better rankings in search results and thereby increased visibility. With our platform, you will reach the best and most relevant audience for your communication.
For journalists and readers, Mynewsdesk is free. As a company or organization, we offer a free trial of Mynewsdesk, for ten days. When your trial ends, we offer different options that are customized to your needs and wishes. For prices and subscriptions, click here.
You can easily book a demo of Mynewsdesk here!
You are welcome to contact us here at any time. Feel free to follow us on Facebook, Twitter, Linkedin, and Instagram for more information.
Mynewsdesk’s digital PR solution is built with AI technology helping you in every step of your PR workflow. Create powerful press releases within seconds with the help of AI. Find relevant journalists, influencers and media outlets for your news in real time, based on the AI analyzing your content in order to identify who you should contact. The built-in AI also automatically monitors the distribution and performance of every news item you publish via Mynewsdesk’s press service.
All in all, My.ai enables you to better understand your PR work, save time and maximise your results. You got yourself a new PR Assistant.
Mynewsdesk has updated Terms and Conditions in accordance with the new Data Protection Regulation, GDPR. As a customer, you are responsible for ensuring that your contact list in our platform is handled in a legal manner in accordance with the GDPR. Thereby, you need to create and define routines regarding the handling of your contact lists. You can read more about how we handle GDPR here.
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Set up your newsroom in 10 minutes and access 1 million contacts.