Blog
Communication3 min read3 things to consider when choosing a media monitoring tool
If you work with communication, media, or brand visibility, you’ve probably thought about media monitoring. But finding a tool that truly supports your goals can be easier said than done.…
Alex Arquati
Digital marketing manager
AI3 min readMost conversations about your brand aren’t in print anymore
Ever had that feeling you’re missing something? You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet. Meanwhile, a conversation about your…
Alex Arquati
Digital marketing manager
Marketing3 min readPR and Marketing News – September 2024
Elon Musk continues to make headlines—one of his most recent lawsuits has led to the shutdown of a nonprofit coalition of advertisers led by the World Federation of Advertisers. Another…
Alex Arquati
Digital marketing manager
- Marketing4 min read
PR and Marketing News – August 2024
AI-generated ads and campaigns are the hot topic in PR and marketing circles (sometimes not getting it 100% right, as you can read below). Another buzzworthy topic is Oslo’s new…
Alex Arquati
Digital marketing manager
- Marketing3 min read
PR and Marketing News – June 2024
BBDO Dubai wins the Grand Prix for Good at the Cannes Festival and Dove takes a stand against AI-generated ads. Here’s the latest PR and marketing news, freshly curated in…
Alex Arquati
Digital marketing manager
Marketing6 min readSummer PR Planning: 10 Tips to Drive Impact During Vacation
With summer vacation just around the corner, it’s natural to feel your creativity slipping away as everyone heads out of the office. However, with smart summer PR planning, this season…
Alex Arquati
Digital marketing manager
Marketing5 min readBrand Report – How to Report on Brand Performance
What is a good brand reputation worth? And what is the value of earned brand impressions compared to the value of paid ads? With today’s clever, AI-based reporting tools, you…
Alex Arquati
Digital marketing manager
Marketing6 min readWhy you need to keep an eye on your competitors – and how
To stay ahead of your competitors, you need to do more than just focus on your own strategies and performance. You also need to understand your competitors’ strategies, and decode…
Rebecka Frank
Marketing9 min readThe Alpha and Omega of Marketing Intelligence
Marketing intelligence provides essential insights into market trends, customer behavior, and competition, helping businesses achieve sustainable growth and profitability. In this blog post, we will guide you through how to…
Rebecka Frank
Marketing7 min readHow to make sure you own your data in 2023
When increased costs collide with shrinking media budgets, demonstrating the impact of efficient PR and communication takes on even greater importance for Nordic organizations. Although Nordic PR and communication professionals…
Alex Arquati
Digital marketing manager
Marketing22 min readUltimate Guide to SEO: Optimizing Your Website for Better Visibility
SEO stands for search engine optimization. You can almost hear what it is, but to clarify, it is the process of making your site better and easier to understand for…
Alex Arquati
Digital marketing manager
Communication14 min read6 types of Content Marketing you should be doing in 2022
Since you have found your way here, you already know that content marketing is a crucial ingredient to succeed with your marketing. Perhaps you are looking for inspiration or help…
Alex Arquati
Digital marketing manager
Marketing8 min readBuild a Brand Story
The rise of digital channels and social media entails companies of all sizes making their story heard and reaching out to thousands and thousands. But knowing how to build your…
Alex Arquati
Digital marketing manager
