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​How To Measure Reach With Mynewsdesk

Blog posts   •   Jun 06, 2017 09:00 BST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

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New eBook: How to improve your media relations

News   •   Jan 12, 2018 13:00 GMT

Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.

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​2018 PR Resolutions: Set a Goal, Hit a Goal

Blog posts   •   Jan 10, 2018 08:30 GMT

It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:

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#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 11:30 GMT

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

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Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Nov 16, 2017 13:00 GMT

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

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Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 14, 2017 08:25 GMT

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

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4 Things Journalists Wish Their Public Relations Contacts Knew

Blog posts   •   Nov 09, 2017 08:30 GMT

A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.

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​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 19, 2017 09:20 BST

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

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Fake News, Financial Uncertainty & A Lack of Trust - What Journalists Say About The Future Of Media

Press Releases   •   Sep 14, 2017 10:50 BST

50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.

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White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

Blog posts   •   Jul 24, 2017 15:28 BST

Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.

Contacts 8 contacts

  • Press Contact
  • UK Marketing Manager
  • Content Marketing & Social Media
  • obkalqte.parker@vnmynewsdeskcw.com
  • 07713564262
UK Marketing Manager Kate joined Mynewsdesk in March 2015 and spends most of her time working her... Show more

About Mynewsdesk

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Monitor what’s being said, create and publish stories, engage with your audience and analyze results - all from one digital solution.

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