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LinkedIn - transforming the way we work

LinkedIn - transforming the way we work

Blog posts   •   Apr 24, 2014 09:57 BST

David Taylor gives his best practice advice for getting the most out of LinkedIn

6 SEO wins from the brand newsroom approach

6 SEO wins from the brand newsroom approach

Blog posts   •   Apr 02, 2014 11:39 BST

“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

Top of the PR pops: March highlights

Top of the PR pops: March highlights

Blog posts   •   Apr 01, 2014 12:49 BST

March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

Challenging the Gender Gap in PR

Challenging the Gender Gap in PR

Blog posts   •   Mar 08, 2014 11:34 GMT

As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

6 must read PR books in celebration of World Book Day

6 must read PR books in celebration of World Book Day

Blog posts   •   Mar 06, 2014 11:19 GMT

In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...

Top of the PR pops: February highlights

Top of the PR pops: February highlights

Blog posts   •   Mar 04, 2014 12:01 GMT

Our monthly highlights from the world of PR, social media and digital comms.

The #PRanalytics conference: learning how to measure the impact of your PR

The #PRanalytics conference: learning how to measure the impact of your PR

Blog posts   •   Feb 28, 2014 10:38 GMT

PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...

The Valentine's edition: our favourite love themed PR campaigns

The Valentine's edition: our favourite love themed PR campaigns

Blog posts   •   Feb 14, 2014 12:03 GMT

As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…

Highlights from the Social PR Strategies Summit

Highlights from the Social PR Strategies Summit

Blog posts   •   Feb 12, 2014 15:23 GMT

Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

10 steps for building the perfect brand newsroom

10 steps for building the perfect brand newsroom

Blog posts   •   Feb 07, 2014 11:54 GMT

Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.

Top of the PR pops: January highlights

Top of the PR pops: January highlights

Blog posts   •   Jan 31, 2014 17:50 GMT

It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

Thinking beyond the press release: a mission statement for brands

Thinking beyond the press release: a mission statement for brands

Blog posts   •   Jan 31, 2014 16:29 GMT

Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?

Building your organisation's internal newsroom

Building your organisation's internal newsroom

Blog posts   •   Jan 30, 2014 11:44 GMT

David Taylor, Head of Social Business at Zoodikers and author of the Business of Being Social, explains why every brand should build an internal newsroom.

PR analytics: why Small rather than Big Data will be the buzzword for 2014

PR analytics: why Small rather than Big Data will be the buzzword for 2014

Blog posts   •   Jan 14, 2014 13:49 GMT

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.

The top 10 Mynewsdesk UK blog posts of 2013

The top 10 Mynewsdesk UK blog posts of 2013

Blog posts   •   Dec 20, 2013 15:55 GMT

Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.

Ensuring your business is social in 2014

Ensuring your business is social in 2014

Blog posts   •   Dec 18, 2013 10:37 GMT

Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.

How we used graffiti to tell our story at the Digital Marketing Show

How we used graffiti to tell our story at the Digital Marketing Show

Blog posts   •   Dec 06, 2013 15:30 GMT

We wanted to do something different that would stand out, intrigue and attract the flock of marketer attendees, whilst painting a good picture about who we are, what we do and why people should care.

PR and marketing tips for small businesses

PR and marketing tips for small businesses

Blog posts   •   Dec 03, 2013 10:25 GMT

Dee Blick is the director of Marketing Gym as well as a writer, blogger and fellow of the Chartered Institute of Marketing. She gives her advice on marketing and PR for small businesses.

How we used Vine to create a buzz at exhibitions

How we used Vine to create a buzz at exhibitions

Blog posts   •   Nov 28, 2013 13:34 GMT

This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.

Could killing the press release harm the storytelling process?

Could killing the press release harm the storytelling process?

Blog posts   •   Nov 21, 2013 17:06 GMT

Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?

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