Blog posts • Apr 02, 2014 11:39 BST
“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...
Blog posts • Apr 01, 2014 12:49 BST
March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below
Blog posts • Mar 08, 2014 11:34 GMT
As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.
Blog posts • Mar 06, 2014 11:19 GMT
In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...
Blog posts • Feb 28, 2014 10:38 GMT
PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...
Blog posts • Feb 14, 2014 12:03 GMT
As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…
Blog posts • Feb 12, 2014 15:23 GMT
Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.
Blog posts • Feb 07, 2014 11:54 GMT
Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.
Blog posts • Jan 31, 2014 17:50 GMT
It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…
Blog posts • Jan 31, 2014 16:29 GMT
Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?
Blog posts • Jan 14, 2014 13:49 GMT
How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.
Blog posts • Dec 18, 2013 10:37 GMT
Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.
Blog posts • Dec 06, 2013 15:30 GMT
We wanted to do something different that would stand out, intrigue and attract the flock of marketer attendees, whilst painting a good picture about who we are, what we do and why people should care.
Blog posts • Nov 21, 2013 17:06 GMT
Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?