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​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 19, 2017 09:20 BST

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

Blog posts   •   Jul 24, 2017 15:28 BST

Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.

 7 Takeaways from Content Marketing Masterclass [June 2017]

7 Takeaways from Content Marketing Masterclass [June 2017]

Blog posts   •   Jun 22, 2017 09:03 BST

Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

Blog posts   •   Jun 15, 2017 09:37 BST

​The PR Workflow is a continuous process. It’s a guide on what you need to do and how to do it to succeed with your communications and PR. How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.

Why Measurement Matters in Your PR Strategy

Why Measurement Matters in Your PR Strategy

Blog posts   •   Jun 07, 2017 08:32 BST

​If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Jun 06, 2017 09:00 BST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

Blog posts   •   May 30, 2017 08:30 BST

Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Blog posts   •   May 25, 2017 10:05 BST

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   May 18, 2017 11:38 BST

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create and Publish Impactful Stories

How To Create and Publish Impactful Stories

Blog posts   •   May 02, 2017 14:50 BST

Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Apr 28, 2017 08:30 BST

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

5 Ways To Use Mynewsdesk For Media Monitoring

5 Ways To Use Mynewsdesk For Media Monitoring

Blog posts   •   Apr 11, 2017 10:53 BST

Whether it be a) evaluating success, b) attending to a crisis over a misjudged campaign or c) trying to get closer to your target demographic and what they really think, media monitoring is becoming essential in today's digital world. But remember, effective communication starts with listening.

​Why Media Monitoring is Important for Your Business

​Why Media Monitoring is Important for Your Business

Blog posts   •   Apr 06, 2017 11:27 BST

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Mar 24, 2017 11:18 GMT

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.

How to Get Started with Digital PR

How to Get Started with Digital PR

Blog posts   •   Mar 21, 2017 08:22 GMT

​The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.

What Does The Future of PR Look Like?

What Does The Future of PR Look Like?

Blog posts   •   Mar 15, 2017 10:25 GMT

​According to a recent study by Mynewsdesk, more than 85% of PR professionals expect technology to play an increasing role in the industry over the next five years. The majority of people working in PR think their jobs will become more strategic and more analytical over the next few years, reflecting the growing role that tech plays in making PR into a more quantified and data-driven endeavour.

4 ​Technology Trends That Will Transform PR & Comms in 2017

4 ​Technology Trends That Will Transform PR & Comms in 2017

Blog posts   •   Mar 13, 2017 08:18 GMT

Technology is essential to the implementation of any modern PR strategy. More than 85 percent of PR professionals expect their focus on technology to increase significantly over the next five years, which demonstrates just how vital it is to stay up to date with the latest trends. Here are four technology trends that are set to transform PR and communications in 2017.

Inspiring Women In PR & Comms

Inspiring Women In PR & Comms

Blog posts   •   Mar 09, 2017 11:28 GMT

During my two and a bit years here at Mynewsdesk, I've had the honour of working alongside and in collaboration with some of the industry's most brilliant women - each of them inspiring me and teaching us all something new. But despite the sheer volume of smart and successful women in PR, still we see male dominated panels, hosts and keynotes. And that, to say the least, is pretty frustrating.

5 Valentine's Day Campaigns We Heart

5 Valentine's Day Campaigns We Heart

Blog posts   •   Feb 14, 2017 09:12 GMT

Valentine’s day. You know the deal: discounted chocolates, set meals for two and roses... everywhere! New year, same old story. But we’re Mynewsdesk and we like different. We like those who think outside the box when it comes to capturing the hearts of audiences. So without further ado, here are the best of the 2017 Valentine’s Day bunch...

What Tools Are PR Professionals Using In 2017?

What Tools Are PR Professionals Using In 2017?

Blog posts   •   Feb 08, 2017 08:30 GMT

You can have the best digital PR strategy ever – it ties to business objectives, clearly outlines your goals and sets measurable benchmarks. But if you don’t have the right technology to implement it, the strategy is worthless.