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​Bootcamp #2: Setting KPIs

​Bootcamp #2: Setting KPIs

Blog posts   •   Jul 31, 2015 13:46 BST

Following on from our first bootcamp session, Back to Basics, our second session aims to help you better understand the newsroom analytics and identify the metrics which are of most importance to you and your business.

Three Lessons For PR From The Launch of Google News Lab

Three Lessons For PR From The Launch of Google News Lab

Blog posts   •   Jul 31, 2015 11:00 BST

Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?

​Top Of The PR Pops: July

​Top Of The PR Pops: July

Blog posts   •   Jul 30, 2015 12:32 BST

From paws to people and #hashtags to controversies, it’s all been kicking-off this month in the world of PR, comms and online marketing. And we love it when that happens because, well, not only does it give us a tonne of stuff to talk about but it also gives us some pretty tasty food for thought… So without further ado, here’s our pick of campaigns from July 2015…

How To Build Your #BrandNewsroom

How To Build Your #BrandNewsroom

Blog posts   •   Jul 28, 2015 10:04 BST

A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).

The "Techie" Words Of PR: Decoded

The "Techie" Words Of PR: Decoded

Blog posts   •   Jul 27, 2015 17:11 BST

​In the world of PR technology and brand newsrooms, there are a lot of “techie” words getting thrown around. But what the heck do they actually mean?! Angela reveals...

Food for thought: 7 of the tastiest PR campaigns and stunts

Food for thought: 7 of the tastiest PR campaigns and stunts

Blog posts   •   Jul 21, 2015 14:42 BST

This blog post is dedicated to the most delicious food and beverage PR campaigns. So grab yourself a cuppa (and some biscuits) and indulge in the tasty treats we've gathered for you!

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Jul 20, 2015 11:58 BST

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

Bootcamp Series 1: Newsroom Recap - Back to Basics

Bootcamp Series 1: Newsroom Recap - Back to Basics

Blog posts   •   Jul 16, 2015 16:26 BST

​So we are starting this thing called MND Bootcamp - a 6 part series of sessions, each covering various topics and aspects of our newsroom. You’re welcome to take all six 2-hour sessions for £195 - and we’ll throw in the first session for free.

#FC15 | Stephen Waddington's Key Take-Outs

#FC15 | Stephen Waddington's Key Take-Outs

Blog posts   •   Jul 13, 2015 17:53 BST

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.

#FC15 | PR & Content, The Great Divide?

#FC15 | PR & Content, The Great Divide?

Blog posts   •   Jul 13, 2015 16:40 BST

Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...

#FC15 | Why Do People Share Content?

#FC15 | Why Do People Share Content?

Blog posts   •   Jul 13, 2015 13:49 BST

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.

Why Should A Brand Have A Blog?

Why Should A Brand Have A Blog?

Blog posts   •   Jul 10, 2015 11:43 BST

​I have never really written a blog before. In fact, I have shied away from it for quite some time, and yet I talk about it with clients on a regular basis. I understand the values, the reasoning and how it can help a brand. So it got me thinking, maybe my first blog should be based around just that - why should a brand have a blog?

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Blog posts   •   Jul 09, 2015 17:30 BST

Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.

#FC15 | The Death of SEO & the Rise of the Brand Story

#FC15 | The Death of SEO & the Rise of the Brand Story

Blog posts   •   Jul 09, 2015 17:11 BST

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

#FC15 | Why Communicators Must Embrace the PESO Model

#FC15 | Why Communicators Must Embrace the PESO Model

Blog posts   •   Jul 09, 2015 16:55 BST

The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast. Our FutureComms15 panelists Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

Blog posts   •   Jul 08, 2015 15:48 BST

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

#FC15 | Jonathan Bean On The Future Of Comms

#FC15 | Jonathan Bean On The Future Of Comms

Blog posts   •   Jul 08, 2015 15:31 BST

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

#FC15 | The Hidden Heroes Of 7/7

#FC15 | The Hidden Heroes Of 7/7

Blog posts   •   Jul 07, 2015 14:49 BST

If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in

From Start To Coverage | The Online Newsroom Approach

From Start To Coverage | The Online Newsroom Approach

Blog posts   •   Jul 07, 2015 13:41 BST

​Whether you're a small start-up with an announcement to make or a global brand with big news to break, one way or another you're going to need to get your story out there. You're going to need coverage.

#WeArePR: The journey so far...

#WeArePR: The journey so far...

Blog posts   •   Jun 30, 2015 11:00 BST

#WeArePR is a project is about listening. We are conducting and publishing these interviews in no intentional order and as a result there was no way of knowing what we might find.

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