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#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

Blog posts   •   May 31, 2016 09:20 BST

​At FutureComms16 on 15th June, Sharon Flaherty, the Founder of BrandContent and former Head of PR and Social at MoneySuperMarket.com will be lifting the lid on how vloggers and bloggers want to work with brands.

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

Blog posts   •   May 27, 2016 10:34 BST

Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.

#100Million Reach Challenge in London: Behind The Scenes

#100Million Reach Challenge in London: Behind The Scenes

Blog posts   •   May 26, 2016 13:14 BST

The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

Join The Webinar: What Do Journalists Think Of PR?

Join The Webinar: What Do Journalists Think Of PR?

Blog posts   •   May 26, 2016 08:43 BST

​Don't miss out on this exciting discussion on the press and PR relationship in 2016. Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will talk about the PR and media connection.

Journalist's Views on Native Advertising and What This Means for Your PR Business

Journalist's Views on Native Advertising and What This Means for Your PR Business

Blog posts   •   May 25, 2016 15:24 BST

​In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.

"Comms is changing...but don’t believe the hype" - Rica Squires | #FC16

"Comms is changing...but don’t believe the hype" - Rica Squires | #FC16

Blog posts   •   May 24, 2016 13:51 BST

With over twenty years in marketing communications across companies including Visa and Shazam, when it comes to PR, Rica Squires knows a thing or two! A confirmed speaker for FutureComms16, Visa's Technology PR Manager shares her thoughts ahead of the event...

​How to Scale Your Communication

​How to Scale Your Communication

Blog posts   •   May 23, 2016 09:09 BST

Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.

Hövding's #100Million Challenge Has Begun...

Hövding's #100Million Challenge Has Begun...

Blog posts   •   May 19, 2016 16:37 BST

Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.

7 Things You Need To Know About Journalists

7 Things You Need To Know About Journalists

Blog posts   •   May 18, 2016 11:45 BST

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

​Top 5 Channels Preferred by Journalists

​Top 5 Channels Preferred by Journalists

Blog posts   •   May 11, 2016 11:00 BST

Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

Blog posts   •   May 06, 2016 07:56 BST

​The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.

Three Factors Changing the Journalism & Media Landscape

Three Factors Changing the Journalism & Media Landscape

Blog posts   •   May 04, 2016 10:18 BST

Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?

7 Sessions For Storytellers

7 Sessions For Storytellers

Blog posts   •   Apr 15, 2016 11:30 BST

We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.

Without A Marketing Strategy, Recruitment Risks Losing Candidates

Without A Marketing Strategy, Recruitment Risks Losing Candidates

Blog posts   •   Apr 15, 2016 09:05 BST

With job vacancy periods being at a 15 year high, why has it become more important than ever for you company to begin the candidate relationship before any initial contact with Recruitment Marketing? If you have ever had to to recruit internally or on behalf of a client over the last 2 years, you don’t need me to tell you it’s has become a heavily candidate-driven market.

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Blog posts   •   Apr 07, 2016 15:00 BST

Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.

Too big to fail? Negative PR and Amazon

Too big to fail? Negative PR and Amazon

Blog posts   •   Mar 23, 2016 10:02 GMT

The PR image of online retailer Amazon has taken a battering in the last few years. So how have they responded? What were the outcomes? And has this improved their PR?

5 Reasons To Come To Bootcamp LIVE!

5 Reasons To Come To Bootcamp LIVE!

Blog posts   •   Mar 22, 2016 13:34 GMT

We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 21st April, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?

Search-Optimised Content: The Absolute Beginner’s Guide

Search-Optimised Content: The Absolute Beginner’s Guide

Blog posts   •   Mar 17, 2016 08:11 GMT

​Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.

3 Hacks To Overcome Your Fear Of  Visual Content

3 Hacks To Overcome Your Fear Of Visual Content

Blog posts   •   Mar 14, 2016 11:01 GMT

Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.

4 Free Tools You Need for Your Social Media Campaign

4 Free Tools You Need for Your Social Media Campaign

Blog posts   •   Mar 14, 2016 08:35 GMT

In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.

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