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​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 15, 2016 15:11 BST

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)

Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)

Blog posts   •   Jul 14, 2016 15:30 BST

Before you put your “out of office” on and bid a smug farewell to your colleagues for a week or two, now is a great time to reflect on the trends, highlights and events of 2016 so far...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 11, 2016 14:50 BST

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success

Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success

Blog posts   •   Jul 07, 2016 10:00 BST

With International Andy Awards and Eurobest trophies already in the bag, Co-op continued their winning streak at this year’s Cannes Lions Festival, picking up the PR Grand Prix for their campaign “The Organic Effect”. But that wasn’t without creative collaborations, innovation and a clear story to tell.

PR is About Telling a Good Story Well [FutureComms16 Highlights]

PR is About Telling a Good Story Well [FutureComms16 Highlights]

Blog posts   •   Jun 17, 2016 15:17 BST

The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 10, 2016 13:41 BST

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms

#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms

Blog posts   •   Jun 08, 2016 16:34 BST

Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...

#FC16 | Travelzoo's Louise Hodges On Audience Engagements

#FC16 | Travelzoo's Louise Hodges On Audience Engagements

Blog posts   •   Jun 01, 2016 12:13 BST

Travelzoo's European Head of Comms, Louise Hodges talks to us ahead of FutureComms16. Here's what she had to say about her talk and the state of PR and comms...

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

Blog posts   •   May 31, 2016 09:20 BST

​At FutureComms16 on 15th June, Sharon Flaherty, the Founder of BrandContent and former Head of PR and Social at MoneySuperMarket.com will be lifting the lid on how vloggers and bloggers want to work with brands.

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

Blog posts   •   May 27, 2016 10:34 BST

Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.

#100Million Reach Challenge in London: Behind The Scenes

#100Million Reach Challenge in London: Behind The Scenes

Blog posts   •   May 26, 2016 13:14 BST

The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

Join The Webinar: What Do Journalists Think Of PR?

Join The Webinar: What Do Journalists Think Of PR?

Blog posts   •   May 26, 2016 08:43 BST

​Don't miss out on this exciting discussion on the press and PR relationship in 2016. Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will talk about the PR and media connection.

Journalist's Views on Native Advertising and What This Means for Your PR Business

Journalist's Views on Native Advertising and What This Means for Your PR Business

Blog posts   •   May 25, 2016 15:24 BST

​In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.

"Comms is changing...but don’t believe the hype" - Rica Squires | #FC16

"Comms is changing...but don’t believe the hype" - Rica Squires | #FC16

Blog posts   •   May 24, 2016 13:51 BST

With over twenty years in marketing communications across companies including Visa and Shazam, when it comes to PR, Rica Squires knows a thing or two! A confirmed speaker for FutureComms16, Visa's Technology PR Manager shares her thoughts ahead of the event...

​How to Scale Your Communication

​How to Scale Your Communication

Blog posts   •   May 23, 2016 09:09 BST

Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.

Hövding's #100Million Challenge Has Begun...

Hövding's #100Million Challenge Has Begun...

Blog posts   •   May 19, 2016 16:37 BST

Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.

7 Things You Need To Know About Journalists

7 Things You Need To Know About Journalists

Blog posts   •   May 18, 2016 11:45 BST

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

​Top 5 Channels Preferred by Journalists

​Top 5 Channels Preferred by Journalists

Blog posts   •   May 11, 2016 11:00 BST

Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

Blog posts   •   May 06, 2016 07:56 BST

​The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.

Three Factors Changing the Journalism & Media Landscape

Three Factors Changing the Journalism & Media Landscape

Blog posts   •   May 04, 2016 10:18 BST

Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?

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