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#WeArePR: “You can’t make your way in social without paying”

#WeArePR: “You can’t make your way in social without paying”

Blog posts   •   Feb 08, 2016 15:07 GMT

Karin Zingmark is the 4th interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

Blog posts   •   Jan 29, 2016 11:51 GMT

You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.

How Always, Magnum & Arla Reached Audiences In 2015

How Always, Magnum & Arla Reached Audiences In 2015

Blog posts   •   Jan 27, 2016 11:49 GMT

2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.

#YoungPR: Public Relations Through The Eyes of A Lecturer...

#YoungPR: Public Relations Through The Eyes of A Lecturer...

Blog posts   •   Jan 21, 2016 10:19 GMT

Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.

7 Reasons PRs Are Choosing The #BrandNewsroom Approach

7 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog posts   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

Top of the PR Pops: 2015's Best Bits

Top of the PR Pops: 2015's Best Bits

Blog posts   •   Jan 07, 2016 10:41 GMT

From the stars of social media to the campaigns that caused a stir, we take a look at our favourite stunts and ads from 2015.

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 04, 2016 12:08 GMT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...

Merry Christmas from Mynewsdesk

Merry Christmas from Mynewsdesk

Blog posts   •   Dec 17, 2015 16:45 GMT

From all of us here at Mynewsdesk, we'd like to wish you, our wonderful customers, a very Merry Christmas & a Happy New Year!

Top of the PR Pops: November

Top of the PR Pops: November

Blog posts   •   Dec 08, 2015 16:28 GMT

'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...​

KPIs Matter: How Can A #BrandNewsroom Help?

KPIs Matter: How Can A #BrandNewsroom Help?

Blog posts   •   Dec 04, 2015 11:16 GMT

The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...

Get to know our new features

Get to know our new features

Blog posts   •   Nov 12, 2015 08:10 GMT

​Here at Mynewsdesk, we strive to ensure your communications is at its best. We focus on constantly improving our platform and make frequent updates to improve your user experience and bolster the strength of your newsroom.

Going Beyond The TV: John Lewis' #ManOnTheMoon

Going Beyond The TV: John Lewis' #ManOnTheMoon

Blog posts   •   Nov 06, 2015 11:13 GMT

John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.

​A bold step towards #FuturePRoofing PR

​A bold step towards #FuturePRoofing PR

Blog posts   •   Nov 03, 2015 14:47 GMT

Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.

5 SEO Boosting #BrandNewsroom Tips

5 SEO Boosting #BrandNewsroom Tips

Blog posts   •   Nov 03, 2015 13:30 GMT

SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...

Mynewsdesk Nominated For Two Spinn Awards

Mynewsdesk Nominated For Two Spinn Awards

Blog posts   •   Oct 29, 2015 11:30 GMT

​Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!

Top of the PR Pops: October

Top of the PR Pops: October

Blog posts   •   Oct 28, 2015 16:17 GMT

Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...

Where O2 Went Wrong With The Rugby World Cup

Where O2 Went Wrong With The Rugby World Cup

Blog posts   •   Oct 16, 2015 15:14 BST

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.

Bootcamp #7: Google Analytics - BONUS SESSION

Bootcamp #7: Google Analytics - BONUS SESSION

Blog posts   •   Oct 14, 2015 16:35 BST

We have completed our first bootcamp series; six sessions jam-packed with content creativity, newsroom best practice and knowledge overload. We hope you have enjoyed it and cannot wait until we have another round...BUT WAIT...THERE IS MORE!!!

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

Blog posts   •   Oct 14, 2015 14:14 BST

Alex Myers, ‎Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here:

4 Ways To Use Images In Your #BrandNewsroom

4 Ways To Use Images In Your #BrandNewsroom

Blog posts   •   Oct 14, 2015 09:49 BST

By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of the journalists, increase time spent on page and up your click-through rates.

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