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Top of the PR pops: September Highlights

Top of the PR pops: September Highlights

Blog posts   •   Oct 03, 2014 08:05 BST

After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.

Technology and media expert Tom Foremski talks #FutureComms

Technology and media expert Tom Foremski talks #FutureComms

Blog posts   •   Sep 30, 2014 14:06 BST

We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.

The social art of influencer relations

The social art of influencer relations

Blog posts   •   Sep 29, 2014 14:15 BST

David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Blog posts   •   Sep 03, 2014 11:00 BST

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

Does native advertising have a future?

Does native advertising have a future?

Blog posts   •   Aug 14, 2014 12:19 BST

Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

5 minutes with Deirdre Breakenridge on FutureComms

5 minutes with Deirdre Breakenridge on FutureComms

Blog posts   •   Aug 06, 2014 11:59 BST

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

Top of the PR pops: July highlights

Top of the PR pops: July highlights

Blog posts   •   Aug 04, 2014 08:00 BST

Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!

It's not shark on the menu, it's you...

It's not shark on the menu, it's you...

Blog posts   •   Jul 30, 2014 10:33 BST

Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...

Round-up of the Content Marketing Show 2014

Round-up of the Content Marketing Show 2014

Blog posts   •   Jul 18, 2014 17:27 BST

On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.

Top of the PR pops: June highlights

Top of the PR pops: June highlights

Blog posts   •   Jul 03, 2014 10:34 BST

It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...

Can you really make people love your brand?

Can you really make people love your brand?

Blog posts   •   Jun 13, 2014 13:46 BST

The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

1 Million Stories

1 Million Stories

Blog posts   •   Jun 10, 2014 12:48 BST

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

Top of the PR pops: May highlights

Top of the PR pops: May highlights

Blog posts   •   May 30, 2014 08:15 BST

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

PR and the survival of the fittest

PR and the survival of the fittest

Blog posts   •   May 28, 2014 08:15 BST

There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

Don’t build your brand on rented land

Don’t build your brand on rented land

Blog posts   •   May 14, 2014 14:45 BST

It’s not everyday you prompt an organisation into a €7 million strategic change. Monday 5 May could have been one of those days so I want to tell that story.

Content Marketing vs The Big Idea

Content Marketing vs The Big Idea

Blog posts   •   May 13, 2014 08:40 BST

Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...

The Future of Communications and the Modern Communicator

The Future of Communications and the Modern Communicator

Blog posts   •   May 06, 2014 11:00 BST

Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She will be the keynote speaker at FutureComms14 on June 18th.

Lessons from #PRWsummit 2014 - part 1

Lessons from #PRWsummit 2014 - part 1

Blog posts   •   May 02, 2014 14:55 BST

Top of the PR Pops: April highlights

Top of the PR Pops: April highlights

Blog posts   •   May 01, 2014 11:08 BST

It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!

LinkedIn - transforming the way we work

LinkedIn - transforming the way we work

Blog posts   •   Apr 24, 2014 09:57 BST

David Taylor gives his best practice advice for getting the most out of LinkedIn

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