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Top of the PR pops: Christmas edition

Top of the PR pops: Christmas edition

Blog posts   •   Dec 19, 2014 12:12 GMT

Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

The reputation economy: why communicators need a seat at the top table

The reputation economy: why communicators need a seat at the top table

Blog posts   •   Dec 11, 2014 16:55 GMT

​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

The future of communications: a video guide

The future of communications: a video guide

Blog posts   •   Dec 11, 2014 08:02 GMT

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Top of the PR pops: November Highlights

Top of the PR pops: November Highlights

Blog posts   •   Dec 04, 2014 16:12 GMT

The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...

When it comes to brand storytelling, do we want the truth or an attractive fiction?

When it comes to brand storytelling, do we want the truth or an attractive fiction?

Blog posts   •   Dec 03, 2014 08:15 GMT

​So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.

How to get influencers and keep them: the best tips from four experts

How to get influencers and keep them: the best tips from four experts

Blog posts   •   Nov 21, 2014 13:20 GMT

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Blog posts   •   Nov 06, 2014 13:33 GMT

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Top of the PR pops: October highlights

Top of the PR pops: October highlights

Blog posts   •   Nov 06, 2014 09:53 GMT

Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...

PR Horror Stories: Halloween Special

PR Horror Stories: Halloween Special

Blog posts   •   Oct 31, 2014 08:00 GMT

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!

Digital Impact Awards: awarding excellence in online newsrooms

Digital Impact Awards: awarding excellence in online newsrooms

Blog posts   •   Oct 28, 2014 12:20 GMT

We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

Tech brands as publishers: seminar presentation Ad:Tech 2014

Tech brands as publishers: seminar presentation Ad:Tech 2014

Blog posts   •   Oct 24, 2014 08:30 BST

Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!

The Professional Copywriters' Network Conference: What makes a great story?

The Professional Copywriters' Network Conference: What makes a great story?

Blog posts   •   Oct 23, 2014 08:00 BST

Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

Top of the PR pops: September Highlights

Top of the PR pops: September Highlights

Blog posts   •   Oct 03, 2014 08:05 BST

After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.

Technology and media expert Tom Foremski talks #FutureComms

Technology and media expert Tom Foremski talks #FutureComms

Blog posts   •   Sep 30, 2014 14:06 BST

We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.

The social art of influencer relations

The social art of influencer relations

Blog posts   •   Sep 29, 2014 14:15 BST

David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Blog posts   •   Sep 03, 2014 11:00 BST

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

Does native advertising have a future?

Does native advertising have a future?

Blog posts   •   Aug 14, 2014 12:19 BST

Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

5 minutes with Deirdre Breakenridge on FutureComms

5 minutes with Deirdre Breakenridge on FutureComms

Blog posts   •   Aug 06, 2014 11:59 BST

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

Top of the PR pops: July highlights

Top of the PR pops: July highlights

Blog posts   •   Aug 04, 2014 08:00 BST

Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!

It's not shark on the menu, it's you...

It's not shark on the menu, it's you...

Blog posts   •   Jul 30, 2014 10:33 BST

Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...

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