October’s PR Star: Nic. Christiansen Group

Congratulations to Nic. Christiansen Group, who prove every day that strong communication builds trust – not only when everything goes smoothly, but also when challenges arise.

Representing some of the world’s most iconic automotive brands, like Hyundai, Jaguar and Land Rover, BYD, Ford, Omoda, Jaecoo, NIO and firefly, their team of four Press Managers handles car launches, campaigns, and media relations. That’s a lot of horsepower under one hood!

When Ford faced battery issues, the team turned challenge into action. Using Mynewsdesk as a crisis communication tool, they quickly shared updates, forum links, and background information to help affected drivers. The result? Transparency, trust, and genuine support.

Beyond crisis management, the team keeps experimenting with how to make their press stories stronger every day:

“We’ve noticed that the image is even more important than the headline in our press releases. The more pictures, the better – preferably with people in them. And if you can, add a video,” says Lene Dahlquist, Press Manager at Nic. Christiansen Group, which is responsible for Ford, Omoda and Jacoo.

Being able to schedule releases in advance in Mynewsdesk is invaluable – it makes working with multiple brands much more efficient and manageable," adds Annegrethe Skovby PR Manager at Nic. Christiansen Group, which is responsible for Hyundai, BYD, NIO and firefly.

From major car launches to handling real-time issues, Nic. The Christiansen Group demonstrates that effective PR isn’t just about visibility, but also about clarity, empathy, and connection.

Fantastic work, Nic. Christiansen Group!

Every month, Mynewsdesk highlights a customer excelling in PR and communication through their newsroom. We hope these stories inspire you to drive your own communication efforts forward.