Blog post -
PR Star of the Month: Bluewater Group
Bluewater Group, the Swedish company committed to reducing plastic waste and providing clean drinking water and natural beverage solutions worldwide, continues to attract strong media attention through its newsroom on Mynewsdesk since launching on the platform in 2013.
Their communication is led by David Noble, who has utilised Mynewsdesk for several different international clients for nearly 20 years, and remains a strong advocate of the platform.
David manages all PR work himself, including product and sustainability news from Bluewater as well as investor updates for Blue, the company’s holding structure.
– “Mynewsdesk has been a reliable and proven constant in my work. It’s professional, easy to use, and gives our news a credible, authoritative flow,” he says.
Bluewater focuses on visibility in highly influential outlets such as the Financial Times, Independent and Forbes as well as key trade press and environmental publications in local markets relating to Bluewater’s specific product solutions for home, work, and play. Their strategy is selective and intentional: prioritising relevance and clarity over broad distribution.
– “We generally work with a few, highly relevant targeted media rather than shotgun send-outs. Mynewsdesk helps us stay consistent and clear, journalists appreciate that,” David explains.
Despite being a one-person corporate PR team, David highlights how the platform supports speed, structure, and reliability:
– “It just works seamlessly. After all these years, that reliability is the main reason we’re still here.”
He also shares that one thing he really appreciates is seeing the platform evolve over time, and he looks forward to exploring the new updates as they continue to roll out.
Congratulations to Bluewater Group for your focused and impactful communications work that is setting an inspiring example in the PR world. And a special thank you to David, whose long-term dedication and craftsmanship in PR make this story especially inspiring🥇.
Every month, Mynewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work.
#spotlight #pr #bluewatergroup #mynewsdesk
