Blog post -
December's PR Star: Cappelen Damm
Cappelen Damm is Norway’s largest publishing house with a wide range of genres. With such a steady flow of titles and many different target groups, the team relies on structure, accuracy and smart distribution to make sure their news reaches the right people. For Cappelen Damm, Mynewsdesk has become an important part of that process. They have a monthly average of five publications in their newsroom that are generating nearly thirty press pick ups.
“With so many topics and different audiences, it is important that our outreach is relevant and never feels like spam. Mynewsdesk helps us reach the right journalists with the right message.” says Tone Hansen, Head of Communication
Using features like Audience Builder, the team tailors each announcement to the most relevant recipients. Their high open rates show that the message consistently reaches the right contacts, which is essential for a publisher with such varied releases.
A clearer, smoother workflow
With four people working with journalists across hundreds of releases each year, having a shared overview is crucial. Mynewsdesk helps the team keep track of what has been sent, what is coming up and what needs follow up.
“In a hectic workday, the efficiency tools in Mynewsdesk help us a lot, especially the suggestions for which contacts are no longer active so our lists stay updated.”
“In a hectic workday, Mynewsdesk helps us stay organised and work more efficiently, for example by highlighting contacts that are no longer active so we can keep our lists clean and accurate.”
Visibility beyond distribution
SEO is also part of the team’s communication strategy. And as AI answer engines increasingly decide what audiences see first, keeping all their newsroom content structured in one place helps Cappelen Damm stay visible, not only in traditional search, but also in AI-driven results.
With more than 23 monthly clippings and a consistent publishing rhythm, Cappelen Damm shows how a clear structure and targeted distribution support visibility in a complex media landscape.
Congratulations to Cappelen Damm for your focused and thoughtful communication work, and for being one of our valued super users.
