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Bjelin Stockholm Design Week 2021 #TheFloorIsYours
Bjelin Stockholm Design Week 2021 #TheFloorIsYours

Press release -

Bjelin gives the floor to Joyn Studio who inspires with art from The Ode To

The renowned interior architects from Joyn Studio have created a room-box for carefully selected objects of art from The Ode To, playfully framed in a classic herringbone pattern. Welcome to an inspirational exhibition in the showroom of flooring company Bjelin, Sibyllegatan 38 in Stockholm during Stockholm Design Week 2021.

The artists’ works, curated by The Ode To, is the focal point of the exhibition which literally rests on Bjelin’s wide planks of light ash wood, framed by herringbone patterned units.   

- In collaboration with Bjelin we have curated a selection of contemporary pieces that are pushing the boundaries of today's art scene. By either expression, technique or material they all bring something new to the floor. Here displayed in Bjelins exhibition #TheFloorIsYours.

- The Ode To presents a thoughtfully curated selection of original artworks by exceptional artists. All handmade, all one-of-a-kind, all affordably-priced, says Anna Lukins & Helena Carlberg, founders of The Ode To.

The objects of art comes from artists; Fanny Bylund, Caroline Harrius, Sofi Gunnstedt, Fanny Ollas, Erika Kristofersson Bredberg, Maria Lenskjöld, LACC, Joakim Nyström, Lisa Ericson, Emeli Höcks, Polymorf
and can be observed from street level at Sibyllegatan 38.

The floor on which the exhibition rests: Bjelin’s ash wood floors are the latest addition to the collection of hardened wood and the surface layer is three times harder compared to standard parquet flooring, making it virtually maintenance free. 

Bjelin’s hardened floor meets the environmental requirements with good margin by adopting innovative technologies and resource efficient manufacturing. Sawdust and wood waste becomes wood powder and is used in the production of new flooring. Wooden floors are inherently sustainable and an eco friendly material since wood binds carbon dioxide and thus lowers the levels of the greenhouse gas in the atmosphere.

The exhibition is part of Bjelin’s #TheFloorIsYours spirit. Starting with Stockholm Design Week 2021, Bjelin will donate beautiful wooden floors to creators, entrepreneurs and artists that want to create meeting places, stages, exhibitions, and activities, where sustainable design is promoted. The offer is good for all of 2021.

– Please contact us about sustainable design worthy of promoting says Johan Larsson, sales & marketing director at Bjelin. The only condition is that the flooring we donate must be recycled and not discarded. 

Find out more here and give us a tip about sustainable design that deserves backing on Bjelin’s floor at #TheFloorIsYours https://www.bjelin.se/thefloorisyours

More about Bjelins co-laboration partners:

www.joynstudio.se

www.theodeto.se

If you want to learn mora about the Bjelins flooring news, please book an appointment:  

Catherine Zanetti, sales, Stockholm, Bjelin.

+46 (0)76 492 68 51 catherine.zanetti@bjelin.com

Nicholas Ymén, sales, Gothenburg, Bjelin.

+46 (0)076 677 55 44 | nicholas.ymen@bjelin.com

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Bjelin is a part of a Swedish family owned company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in the Croatian regions Bjelovar, Ogulin och Otok. The group has over 1000 employees and a turnaround of 1,3 billion SEK annually with sales in the entire European market. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s. After founding Bjelin, they went on to introduce the innovative click flooring in the 1990s, now the company’s leading product line. The group’s R&D is carried out by Välinge Innovation AB, www.bjelin.com

Press contacts

Tomas Klinta

Tomas Klinta

Press contact Art/Creative Director

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Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB, www.bjelin.com