Realignment in the premium segment: ottohutt brand to be discontinued
Realignment in the premium segment: ottohutt brand will no longer be continued as an independent brand in the future. With the acquisition of Robert E. Huber GmbH in 2023, Faber-Castell invested heavily in the expansion of its premium segment. This step will allow the company to upgrade its core brand range and consolidate brand-specific communication and retail activities.