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  • Selected styles from Kappahl Group's brands Kappahl and Newbie are now available on Zalando in eight countries.

    Kappahl Group expands by selling Newbie and Kappahl on Zalando

    Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.

  • Kappahl celebrates 35 years in Finland in 2025

    Kappahl Finland celebrates its 35th anniversary and launches a timeless spring collection

    35 years at the forefront of fashion - Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.

  • You and Yours – Kappahl’s major spring fashion campaign

    You and Yours – Kappahl’s major spring fashion campaign

    Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups.

  • Kappahl customers can sell their used clothing and buy second-hand items directly from other users online via a newly launched service.

    Another Step Towards Increased Circularity – Kappahl Group Launches Second-Hand Service Online

    Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.

  • Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand

    Newbie celebrates 15 years with iconic products and limited collections

    Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.

  • New Record Fundraising: SEK 5.85 Million Raised for Children's Rights Organizations in 2024

    New Record Fundraising: SEK 5.85 Million Raised for Children's Rights Organizations in 2024

    In 2024, a new milestone was reached – an impressive SEK 5.85 million was raised during the financial year, thanks to the joint efforts of Kappahl and its customers. The funds will be used to bring hope to children and young people facing tough circumstances, through local children’s rights organizations in the markets where Kappahl operates.

  • Newbie Expands Further with Seventh Store Opening in the London Area

    Newbie Expands Further with Seventh Store Opening in the London Area

    Newbie, a beloved brand under the Kappahl Group, proudly announces the opening of its seventh store in the United Kingdom. Located in Guildford, within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store opens its doors on November 21st

  • Kappahl Group expands its secondhand offering in Finnish and Swedish stores

    Kappahl Group expands its secondhand offering in Finnish and Swedish stores

    In 2023, Kappahl Group began collecting and selling secondhand garments in its Swedish and Norwegian stores. Now, the company is taking the next step in its expansion by significantly increasing the number of Swedish stores offering secondhand clothing. Additionally, the concept is being launched in Kappahl's Finnish stores.

  • Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

    Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

    Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn.

  • Newbie expands in the UK market

    Newbie expands in the UK market

    The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie's strategy to establish more standalone stores in the European market.

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