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  • Kappahl celebrates 35 years in Finland in 2025

    Kappahl Finland celebrates its 35th anniversary and launches a timeless spring collection

    35 years at the forefront of fashion - Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.

  • You and Yours – Kappahl’s major spring fashion campaign

    You and Yours – Kappahl’s major spring fashion campaign

    Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups.

  • Kappahl customers can sell their used clothing and buy second-hand items directly from other users online via a newly launched service.

    Another Step Towards Increased Circularity – Kappahl Group Launches Second-Hand Service Online

    Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.

  • Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand

    Newbie celebrates 15 years with iconic products and limited collections

    Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.

  • Kappahl Group expands its secondhand offering in Finnish and Swedish stores

    Kappahl Group expands its secondhand offering in Finnish and Swedish stores

    In 2023, Kappahl Group began collecting and selling secondhand garments in its Swedish and Norwegian stores. Now, the company is taking the next step in its expansion by significantly increasing the number of Swedish stores offering secondhand clothing. Additionally, the concept is being launched in Kappahl's Finnish stores.

  • Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

    Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

    Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn.

  • Newbie expands in the UK market

    Newbie expands in the UK market

    The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie's strategy to establish more standalone stores in the European market.

  • Romantic Circus World Unveiled in Newbie's Limited Edition "Vintage Circus" Collection

    Romantic Circus World Unveiled in Newbie's Limited Edition "Vintage Circus" Collection

    This September, Kappahl Group's brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named "Vintage Circus," is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.

  • Kappahl in design collaboration with Sanna Jörnvik Déman

    Kappahl in design collaboration with Sanna Jörnvik Déman

    Kappahl is launching a unique design collaboration for the brand kay/day with influencer Sanna Jörnvik Déman – a summery capsule collection that combines fantastic materials with timeless design. Inspired by the relaxed atmosphere of a summery southern Europe, Sanna and the kay/day team have together created a well-thought-out and versatile collection in earthy tones perfect for all summer.

  • Leftover fabrics become a new Newbie collection

    Leftover fabrics become a new Newbie collection

    With sustainability at the very heart of the brand's inception, the creation of collections from remnant fabrics from production is a natural part of Newbie's customer offering. Now it's time again, during April the next collection will be released called "Rescued fabrics. To be loved again".

  • Newbie launches wedding collection

    Newbie launches wedding collection

    Time for a Newbie wedding! Kappahl’s Newbie brand is prepared for the wedding season as it launches a limited collection of clothes and accessories for women and children in a choice of dreamy white shades, romantic laces, rustic cotton and embroidery. This exclusive collection will be available online from the beginning of April.

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