Kappahl Group appoints Esko Österbacka as new CFO

Kappahl Group has appointed Esko Österbacka as its new Chief Financial Officer. He will assume the position no later than the turn of the year 2026/2027.

Esko Österbacka brings more than 25 years of experience in finance across a range of industries. He most recently served as CFO at Nordic Garden Group, which includes Blomsterlandet and Plantehallen. He has previously held similar positions at companies such as Bubbleroom and Embellence Group.

“I am truly honoured by the trust and very much look forward to joining Kappahl Group and contributing to the company’s continued development. The combination of a strong brand, clear values, and an exciting journey ahead was decisive for me. I hope to contribute both structure and a strong business focus to further strengthen profitability and growth,” says Esko Österbacka.

Kappahl Group’s President and CEO, Elisabeth Peregi, comments on the appointment:

“We are very pleased to welcome Esko to Kappahl Group. He brings extensive experience as CFO in both retail and growth companies, along with a strong ability to combine strategic thinking with operational execution. His expertise will be a valuable addition in our continued growth journey.”