Kappahl’s autumn campaign encourages customers to build a wardrobe made to last for many seasons. At the same time, it pays tribute to the company’s heritage by placing the coat centre stage, the garment that started Kappahl’s journey in 1953 when founder Per-Olof Ahl began selling coats from a basement store on Omvägen in Gothenburg.
Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family.
Newbie, a part of the Kappahl Group, is continuing its international growth with an ambitious expansion plan. The company is intensifying its presence in the UK with several new store openings planned for 2025. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.
Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.
