News -
Kappahl launches summer campaign – summer for you. and yours.
Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family. Family relationships are placed at the heart of the campaign’s storytelling under the concept you and yours.
The campaign showcases this summer’s styles – a vibrant mix of striped cotton sets, colorful dresses, airy silhouettes, crisp linen pieces, and seasonal swimwear. The color palette features soft hues paired with bright accents and natural materials, creating a refreshing summer feel through comfortable, high-quality garments.
“We wanted to create an inspiring campaign that continues to highlight our wide and beautiful assortment for women, men, and children – encouraging our customers to discover this season’s wonderful summer and beachwear. Comfortable and cool styles for every summer adventure,” says Andrea Stenhamre, Marketing Director at Kappahl.
The campaign visuals combine analog and digital photography, continuing the development of Kappahl’s new tone of voice and visual identity.
The campaign runs from weeks 20 to 22 – both online and in-store.
