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Topics: Studies and reports

  • New report: an uncertain world puts great demands on those working in PR and communication

    New report: an uncertain world puts great demands on those working in PR and communication

    The requirements for clear communication increase when the world becomes uncertain. According to a new report from Mynewsdesk, in which 450 communicators were interviewed, it is clear that 63% feel that PR and communication have become more important in their organisations due to recent events in the world, such as the war in Ukraine, inflation, and the pandemic.

  • Louise Barnekow, CEO Mynewsdesk

    A Swedish company is using AI to measure emotions in news about Swedish politics

    It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.

  • New expert report on how to win in the Nordic PR & Communications landscape of tomorrow

    New expert report on how to win in the Nordic PR & Communications landscape of tomorrow

    The new report State of Nordic PR and communication shares expert advice and insights on the top trends and key skills that will shape the Nordic PR landscape in 2022 and beyond. In the report, we learn that PR and communications have never been more powerful in creating change. But we are also made aware of some of the most common misconceptions and fears.