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Topics: Fashion

  • Svensk Friidrott och Craft går skilda vägar – ”Stark och vital partner”

    Inget varar för evigt och nu har ett långt partnerskap mellan Svensk Friidrott oh Craft kommit till vägs ände. Från och med årsskiftet har Svensk Friidrott en ny klädleverantör, men innan dess vill Svenska Friidrottsförbundet rikta ett stort tack till Craft för ett mycket gott och framgångsrikt samarbete genom åren.

  • The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team

    The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team

    Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra Trail 120K, and Ultra Trail Australia 100K, as well as podiumed at the 2017 UTMB, Tim is one of the most successful male American 100-milers. Not shying away from the other side of the coin, Tim is also an important voice regarding the men

  • The "un-signable" Arlen Glick joins Craft Elite Run Team

    The "un-signable" Arlen Glick joins Craft Elite Run Team

    Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent -- until now. Swedish sportswear brand Craft is extremely proud to present Arlen as the latest member to its ultra-powerful Elite Run Team.

  • Ultra-star Mimmi Kotka joins Craft Elite Run Team

    Ultra-star Mimmi Kotka joins Craft Elite Run Team

    Sportswear brand Craft's strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning athlete Mimmi Kotka. The collaboration between Craft and Mimmi Kotka starts January 1, 2023.

  • Photo: iRunFar/Bryon Powell

    Ida Nilsson won silver at the Trail World Champs!

    Experienced Craft runner Ida Nilsson won silver in the long distance of 78.7 km at this year's World Trail Running Championships in Thailand. Under a scorching sun and after conquering over 5,000 vertical meters, Ida finished second with the total time of 8.34.59.

  • This 240-page long Ultimate Guide to Running only contains two phrases

    This 240-page long Ultimate Guide to Running only contains two phrases

    Running footwear and apparel company Craft releases an Ultimate Guide to Running. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Although beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot.

  • Craft adds three world-class runners to its Elite Run Team

    Craft Elite Run Team is a world-class outfit that competes all over the globe in various long-distance events, focusing primarily on trail races. For the 2022 season, the team has added the three topflight runners Tim Freriks, Ida Nilsson and Aroa Sio to its powerful roster.

  • Our brightest collab in a long time

    Craft launches lightweight, powerful headlamp

    – in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.

  • Lee will partake in Craft’s development of innovative high-end running shoes and clothes.

    Lee Grantham joins Craft Elite Run Team

    Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team. An extraordinary endurance athlete with an affection for the hills and mountains, Lee will partake in Craft’s development of innovative high-end running shoes and clothes.

  • Shooting clean with a new apparel partnership

    Shooting clean with a new apparel partnership

    The Norwegian Biathlon Association has signed a 4-year contract with the internationally strong brand Craft Sportswear. The collaboration will begin after the 2022 Olympics.

  • Craft launches Elite Run Team – a world-class long-distance outfit

    Craft launches Elite Run Team – a world-class long-distance outfit

    Craft Sportswear's high ambitions in running, resulting in innovative apparel and shoes, now also includes the Craft Elite Run Team. The newly formed world-class outfit will compete all over the world in various long-distance events, focusing primarily on trail races. In addition, the runners will be deeply involved in the development of new shoes and apparel for both training and racing.

  • Craft launches CTM Ultra Carbon – a new standard in ultra-distance running

    Craft launches CTM Ultra Carbon – a new standard in ultra-distance running

    Swedish sportswear brand Craft launches CTM Ultra Carbon, a new ultra innovative running shoe with excellent durability and grip for various surfaces – destined to break new ground and set new personal records across the world. The shoe has been developed together with world-renowned ultra-runner Tommy Rivs.

  • Craft launches groundbreaking protective Team Sunweb jersey for Tour de France 2020

    Craft launches groundbreaking protective Team Sunweb jersey for Tour de France 2020

    Sportswear brand Craft launches a unique protective race jersey for this year’s Tour de France. The groundbreaking jersey is developed together with Craft partners DSM and Team Sunweb, resulting in an innovative garment that offers cyclists abrasion resistance at speeds up to 60 km/h – reducing the risk of injuries and maximizing the chance for success.

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