Why monitor audio & video?
Your brand is no longer only mentioned in news articles. Much of the conversation that has the biggest impact on how people view your brand now happens on podcasts, videos, and social media – and you can’t afford to miss that.
- Podcasts are boomingAs of September 2025, there are 4.52 million podcasts available worldwide. That is 4.52 million channels your brand could be talked about.
- TV and radio are still relevantWhilst podcasts are booming, broadcast is still where the major stories break and where your brand might be mentioned first.
- So no more blind spotsWith up to 40% of relevant mentions happen only in audio or video (like podcasts or youtube) and never hiting traditional print media or online media. You will get a full view of your channels!






