Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
PR5 min readWrap it up: here’s your end-of-year PR checklist
Before the year closes, a calm tidy-up now will save you hours next year. Use this PR checklist to wrap up the year, set clear…
Alex Arquati
PR5 min readYour 2026 PR budget: the 5 essentials you shouldn’t skip
Budgets are tighter and expectations higher, right? Before you lock in your 2026 PR budget, make sure it covers the essentials: smart monitoring, audio and…
Alex Arquati
PR3 min readHow to track mentions and manage PR on TikTok
TikTok is more than a platform for trends and entertainment. It’s a powerful space where stories spread quickly, perceptions shift overnight, and brands can reach…
Rebecka Frank
Communication3 min read3 things to consider when choosing a media monitoring tool
If you work with communication, media, or brand visibility, you’ve probably thought about media monitoring. But finding a tool that truly supports your goals can…
Alex Arquati
Communication4 min readHow to write a press release journalists will publish 2025
The way journalists work has changed – and so must the way you write your press releases. In 2025, a sharp headline alone won’t get…
Alex Arquati
AI3 min readMost conversations about your brand aren’t in print anymore
Ever had that feeling you’re missing something? You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet.…
Alex Arquati
AI4 min readHow PR shapes what AI overviews say about your brand
Ask ChatGPT about your industry. Does your brand show up? If not, that’s a PR problem. Here’s something that might surprise you: AI doesn’t just…
Alex Arquati
Communication4 min readHow the European Accessibility Act Will Reshape Digital Communication
In June 2025, the European Accessibility Act (EAA) will take effect, introducing new requirements to ensure that essential products and services are accessible to people…
Alex Arquati
PR3 min readHow tracking mentions can make you outshine competitors
Your brand’s reputation is fluid and can change in an instant. For PR professionals, staying up-to-date on what’s being said about your brand is essential.…
Alex Arquati
Product updates2 min readMedia monitoring with text, audio, and video in one tool
Audio & Video is the add-on service that will transform your media analysis work. Now you can get all your monitoring data gathered in one…
Alex Arquati
AI3 min readIs it true that LLMs prioritise established media and press releases?
We’ve entered the AI era, where large language models (LLMs) like ChatGPT and Perplexity are key tools for finding information. The big question everyone is…
Alex Arquati
PR2 min readContact journalists yourself or leave it to a consultant?
Recently, two PR consultants wrote an opinion piece in the Swedish industry media Resumé suggesting it’s often more effective and appreciated when communicators reach out…
Alex Arquati
PR3 min readThe Benefits of Reaching Relevant Journalists
While many organizations focus on maximizing their reach, the real key to media success lies in relevancy. It’s not about sending your news to as…
Alex Arquati
