Social listening made simple

Social listening means you listen to what’s being said about your brand on social media and other digital platforms to gain valuable insights into customers’ opinions and needs in real-time.

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Audio & video tracking

Monitor across news sites, blogs, social media, podcasts, and video platforms

Sentiment comparsion

Translate audio and video insights into measurable text sentiment

Respond to industry trends

Get the full picture of your brand, wherever the conversation happens

Social Listening

How does Social Listening work?

Social listening involves continuously monitoring and analyzing what’s being said about your brand on digital platforms.

The process consists of three steps:

Monitoring – The tool automatically collects mentions and discussions from various digital channels.
Analysis – Data is analyzed to identify sentiment, trends, and insights about customer needs and preferences.
Action – With these insights, you can quickly respond to customers, create relevant content, and track competitors to stay ahead.

The result is improved customer satisfaction and competitive advantage through data-driven communication.

Trusted by leading brands across the globe

Explore.

Explore some other features we have.

Media Monitor

Brand report

Spot coverage gaps by identifying journalists and outlets covering your competitors but not you, and receive alerts about emerging trends.

Social listening digs deeper than just counting mentions. It analyzes the tone, context, and trends in what people are saying about your brand, products or industry. You’ll spot patterns, discover what your audience really cares about, and even pick up on issues before they become big problems.
Absolutely. By tracking conversations about your industry or pain points your product solves, you can spot people looking for solutions, then reach out with helpful info (not a hard sell). It’s a smart way to turn online chatter into real business.
Check where your audience is most active. If you’re B2B, LinkedIn or podcasts might be your goldmine. For consumer brands, Instagram, facebook or tiktok could be key. Start broad, then focus on the platforms where you see the most relevant conversations.