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You shouldn't have to filter out irrelevant mentions or struggle to turn data into insights. Your tool should be doing that for you. While Retriever matches keywords, Mynewsdesk shows you what actually matters.
Mynewsdesk automatically removes inaccurate mentions from your feed and finds more of what's actually about your brand. Everything is analysed for impact and ranked by relevance so you know what to read first.
Unlike Retriever’s AI-assisted boolean search, Mynewsdesk uses a unique monitoring technology that understands coverage, rather than simply matching keywords.
Many teams replace their Retriever & NTB setup with Mynewsdesk and see improved results and ROI.
PR is busy enough. Your tools shouldn’t make it harder.
Mynewsdesk is built around your workflow.
Most teams are up and running in under an hour — no boolean strings, no specialist setup.
Just describe your brand, and our AI does the rest.
See why Retriever users are choosing Mynewsdesk for monitoring
Media monitoring is the process of tracking and analysing what’s being said about your brand, competitors, or industry across news, social media, podcasts, video and other channels. Mynewsdesk uses AI to automatically filter, rank, and surface the most relevant mentions so you spend less time searching and more time acting on insight.
Mynewsdesk monitors public social media platforms including Twitter/X, Instagram, Facebook, TikTok, YouTube and more. Our AI analyses context and brand relevance, not just keyword matches, so your social feed shows only what actually matters to your brand.
Yes. You can set up monitoring profiles for your competitors alongside your own brand. Mynewsdesk will automatically track and surface their coverage so you can see how your media presence compares and identify emerging trends in your industry.
Mynewsdesk monitoring covers online news, print in digital form, broadcast, podcasts, YouTube and social media, including paywalled premium content. Every mention is analysed for relevance, sentiment, reach and impact. You also get automated reporting and alerts.
On certain plans, automated brand and coverage reports can be generated and emailed up to 50 times per year. You can configure the frequency, weekly, monthly, or as needed, to match your reporting cycle. Additional reporting capacity is available on higher plans.
Most teams are up and running in under an hour. Unlike traditional tools, you don’t need to write complex boolean search strings or wait for specialist configuration. Our AI handles setup, just describe your brand and we do the rest.
You don’t need to migrate your boolean search strings. Mynewsdesk uses a proprietary AI approach, you simply describe your brand, topics, and competitors in plain language, and our technology builds and refines your monitoring automatically. Most customers find they get better results without any manual configuration work.
Migration is straightforward. Our onboarding team helps you set up monitoring profiles, configure reporting and validate results before you switch over. Most teams run both tools in parallel briefly to confirm accuracy, then make a clean transition.
Most customers see immediate value from day one. Your feed is populated and relevant from the moment your profile goes live. Meaningful reporting and trend analysis typically builds within the first 2–4 weeks as historical data accumulates in the platform.
All customers get access to our customer success team, onboarding support and an extensive help centre. Unlike tools requiring specialist support for search configuration, Mynewsdesk is designed to be self-serve, but we’re always here when you need us. Enterprise plans include dedicated account management.
