Send press releases that make headlines

Create and distribute press releases automatically matched with the most relevant journalists – maximising your chances of gaining media coverage.

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The leading press release and newsroom platform in the Nordics

Multi channel publishing
Easily share your news in newsroom, email and social media in one click
Targeted pitching
Tailor your press releases to each journalist for greater impact.
Optimized timings
Get data-driven suggestions for the best time to send your press releases.

Send press releases

Press releases that grow your visibility

Optimized for journalists
Create and distribute press releases the way the media wants them – and maximise your chances of getting coverage.

Easy-to-use templates
Get suggestions for attention-grabbing headlines and tailor each press release to individual journalists. Easily add images, links, and files – all ready for media use.
Distribute at the right time
Schedule your distribution for when open rates are highest and share it across multiple channels – with journalists, subscribers, and the public – all at once.

The best part? Create, schedule, and track your press releases – all in one place.

Read how to write a press release in 2025

Grupp som samarbetar runt en laptop – illustrerar hur Mynewsdesk hjälper team att skapa och skicka pressmeddelanden som ökar synlighet och räckvidd.

Audience targeting

Reach the right journalists

Audience targeting
Your press releases are automatically matched with journalists who cover your industry and topics.
The largest media contact database in the Nordics
Connect with journalists who actively subscribe to news via Mynewsdesk. Every day, your stories can reach the right people – globally, we reach 1,000,000+ journalists.
Reach inboxes – not spam folders
Your news reaches journalists who actually want to hear from you – fully compliant with GDPR and data protection standards.

Read about the benefits of reaching right jouralists

Illustration av hur Mynewsdesk matchar pressmeddelanden med relevanta journalister baserat på ämne och bransch, med exempel på artiklar och journalistprofiler.

Easy to use

Your press release workflow, simplified

Do it all from one place
Create, publish and manage every press release from a single, easy-to-use platform.
Publish everywhere at once
Share your news across your newsroom, email lists and social channels – all with one click, and no need to tweak the design or format.
Your results, clearly visualised
Track performance to see what really drives engagement – so you can focus on what works best.

Create, publish and evaluate – all in one, intuitive view.

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Person som arbetar vid en laptop och skapar ett pressmeddelande i Mynewsdesk – illustrerar hur enkelt det är att skapa, publicera och följa upp pressmeddelanden.

Use cases

“Now we’re where  we want to be”

With targeted press releases, leading media monitoring, and PR reporting through Mynewsdesk, the Swedish National Museum of Science and Technology has successfully reached new audiences.

“Lifestyle and society magazines that hadn’t covered us before are now showing a greater interest in what we do,” says Calle Ros‑Pehrson, Press and Communications Officer at the museum.

“Today, people talk about us as a societal player — somewhere between entertainment and learning. That’s exactly where we want to be.”

Read case

Porträtt av Calle Ros-Pehrson, pressansvarig kommunikatör på Tekniska museet, som berättar hur Mynewsdesk hjälpt dem nå nya målgrupper genom träffsäkra pressmeddelanden och mediebevakning.

Explore.

Explore some other features we have.

PR Distribution
Newsrooms
With newsroom publishing, you build a central, branded hub for all your PR and media content, customized to match your brand and optimized for maximum visibility.
Learn more
Media Monitor
Brand report
Spot coverage gaps by identifying journalists and outlets covering your competitors but not you, and receive alerts about emerging trends.
Learn more
Media Monitor
Coverage report
Our coverage report shows you how people feel and what they’re saying about your brand across news, blogs, social media, podcasts, and video platforms.
Learn more

FAQ

To send a press release, write a clear and newsworthy announcement, choose your target audience, and distribute it through a PR platform or directly to relevant journalists and media outlets. Make sure to include your contact details for follow-up.
A boilerplate is a short, standardized paragraph at the end of a press release that provides background information about your company or organization. It helps journalists quickly understand who you are. Our tool helps you create an engaging boilerplate.
After sending your press release, follow up with key journalists by email or phone. Personalize your message, highlight why the story is relevant to them, and offer to provide more information or arrange interviews. Our tool helps you smoothly do this!
Our audience manager helps you organize, segment, and manage your contacts, such as journalists, media contacts, customers, or stakeholders, so you can send targeted and relevant communications to each group.
Start with a clear headline, summarize the key news in the first paragraph, add supporting details and quotes, and finish with contact information. Keep it concise and relevant to your audience. Do it yourself or let our tool do it for you!

Press releases that grow your visibility

Reach the right journalists

Your press release workflow, simplified

“Now we’re where we want to be”

Newsrooms

FAQ

Stay updated with the monthly PR trends

“Now we’re where  we want to be”