Press release -
KEB Trousers awarded Best Outdoor Trousers
Fjälläven’s new technical trekking trousers Keb Trousers have been named Outdoor Trousers of the Year by a panel of representatives from Europe’s outdoor press at the outdoor trade show Outdoor in Friedrichshafen, Germany.
Fjällräven’s new technical trekking trousers, Keb Trousers, are made from stretch fabric and durable G-1000 Eco. Keb Trousers were named Best Outdoor Trousers at Europe’s largest outdoor trade show, at the prestigious Outdoor Industry Awards.
“We were totally uncompromising when we created Keb Trousers and it is fantastic to see this is getting recognition,” says Donna Bruns, Head of Development at Fjällräven.Topics
- Leisure
Categories
- product awards
- keb series
ABOUT FJÄLLRÄVEN
In 1960 Åke Nordin founded Fjällräven in his basement in the town of
Örnsköldsvik in northern Sweden. Today our timeless, functional and durable
outdoor equipment enjoys a global presence and can be found in over 23
countries. The collection comprises outdoor clothing for men and women,
backpacks, tents and sleepingbags.
As a company we put a lot of focus on acting
responsible towards other humans, animals and nature and sustaining public
interest in the outdoors. The two largest outdoor events we organize are
Fjällräven Classic and Fjällräven Polar who attracts thousands of people.
Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was
1 725,4 MSEK in 2012.
