Greenfood’s CEO spoke at Europe’s largest trade fair for fresh produce

Greenfood’s food tech company Picadeli offers healthy fast food that is both accessible and affordable through its digitalized salad bars. The company has established itself in several European markets and recently launched in the United States. Their success has generated significant international interest, and CEO David von Laskowski was invited to speak at Fruit Logistica, Europe’s largest trade fair for fresh produce, fruits and vegetables.

Fruit Logistica brings together some of the world’s largest buyers and sellers of healthy food, fresh produce, and fruits and vegetables. The fair concluded on February 10 in Berlin, with Greenfood's and Picadeli’s CEO David von Laskowski speaking on the topic “How can we help consumers eat more healthy food”. The presentation included insights on how Picadeli has expanded its reach by using technology to offer healthy fast food to more people through its digitalized salad bars.

Additionally, David spoke about Picadeli’s new international survey, Vegocracy, which examines the relationship between the food we eat and how we feel. There is a clear link between diet, health, and quality of life, making it hugely important for more people to have access to healthy food such as fresh fruits and vegetables.