Press release -
Greenfood signs LOI to acquire a stake in global sourcing company Jaguar
Greenfood has signed a LOI to acquire a stake in Dutch fruit and vegetable supplier Jaguar. With the acquisition, Greenfood is increasing its presence in the world’s important growing regions, while Greenfood and Jaguar will increase their joint purchasing power in the fresh food market.
“This makes us an even stronger player in fruit and vegetables, with the potential to improve our customer offering and further increase quality,” Ted Stenshed, CEO of the Fresh Produce business area, said.
Greenfood is one of northern Europe’s largest players in healthy convenience food based on fruit and vegetables. The group includes the Fresh Produce business area, a leading supplier of fruit and vegetables in the Scandinavian market.
The Greenfood Group has signed a LOI to acquire a stake in the large, successful European fruit and vegetable supplier, Jaguar TFC. The company has extensive experience buying, importing, and selling fresh produce and has offices in some of the world’s most important fruit and vegetable growing countries, such as South Africa, China, Peru, Egypt, and the Netherlands.
Increased focus on supply chain sustainability
To facilitate direct dialogue with suppliers in Asia, Africa and South America, Jaguar has its own purchasing offices in China, South Africa, Peru, and Egypt. Each office has buyers and specialists in quality and sustainability, which provides Jaguar with better insights into growers’ activities, making it easier to promote sustainable agriculture in the supply chain, streamline water management, work for improved working conditions, and more sustainable farming practices.
“Greenfood and Jaguar both have very ambitious sustainability goals and a strong will to act sustainably, both in their own operations and in the entire supply chain. This means that we have very good conditions for creating exciting and innovative solutions that match customers’ demands for sustainability and transparency,” said Kees Rijnhout, Jaguar’s CEO.
For more information:
Lisa Isakson, Press Officer
Head of Marketing & Communication
Lisa.isakson@greenfood.se
+46 70-241 14 00
ABOUT JAGUAR
Jaguar is a Dutch company that has been importing fruit and vegetables since 1934. The company had sales of 65 million Euro in 2020 and has 35 employees. Jaguar focuses on creating intelligent, cost-effective supply chain concepts, and offers a large range of fruit of the highest quality. Jaguar’s overseas subsidiaries are Caracal Fresh in South Africa, Leopard Fresh in China, Otorongo Fresh in Peru, and Pantera Fresh in Egypt.
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We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce.
Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se
