Press release -
The Technology Revolutionizing Food – Why Foodtech Is a Massive Opportunity
The global food system is undergoing rapid and profound transformation. With accelerating climate change, a growing population, and an increased focus on self-sufficiency, technological innovation is stepping into the spotlight.
–Those who dare to invest in high-tech food solutions have everything to gain, says David von Laskowski, CEO of Picadeli and the Greenfood Group.
Picadeli and Greenfood are far from newcomers in the foodtech space. Backed by a series of successful collaborations with innovation-driven partners, the companies have long embraced the power of experimental research and disruptive startups. But according to von Laskowski, large-scale players must also commit boldly and strategically to innovations that can be scaled across entire operations.
"Technology and innovation will play a decisive role in enabling both our industry and society to succeed in the coming transition. If you can combine cutting-edge technology with the courage to scale broadly, the growth potential is enormous", says von Laskowski.
He speaks from experience. In addition to working with pioneering food innovators, Picadeli has made large-scale investments in foodtech within its own operations. With its connected salad bars, the company has brought breakthrough technology directly to grocery store consumers – who are responding with strong sales. The bars’ built-in AI functionality collects vast amounts of data on customer behavior, while algorithms calculate and adjust order volumes. The result: faster, more accurate orders and significantly reduced food waste.
Meanwhile, Greenfood’s state-of-the-art logistics and processing hub, Greenhouse, brings together the group’s companies under one roof. This setup enables seamless collaboration and precision across all parts of the business. By centralizing operations, Greenfood Group has reduced food waste, streamlined logistics, and optimized production – leading to both cost savings and a stronger market position.
The capital markets have also shown confidence in the group’s innovation and foodtech strategy:
"In 2024, we secured a total of SEK 1.45 billion in new funding – including SEK 1.1 billion through a bond issue and SEK 350 million in shareholder contributions. This paves the way for continued investments in expansion, sustainability, and innovation", says von Laskowski.
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We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce.
Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se
