Haglöfs is known for pushing boundaries and bringing its own brand of innovation to the outdoor industry for more than a century. For its FW19 collection, the company has chosen to pay tribute to its heritage, launching a collection that fuses groundbreaking outdoor technology with a modern take on a traditional style of Swedish folk art called kurbits.
Haglöfs, together with five other brands, win the Fair Wear Foundation Inspiration Award 2018 for ensuring that garment factory worker’s rights are heard and acted on.
Stockholm (November, 2018) – Haglöfs launches the V series Raw Anorak – an outdoor jacket that blends futuristic material innovation with cutting-edge design. It's an extremely durable and sustainable outdoor shell jacket, and the second product in Haglöfs V series concept.
With the aim to grow the business in all its business areas, Swedish outdoor brand Haglöfs has recruited Paul Cosgrove as its new Global Product Director.
Outdoor brand Haglöfs’ strategic plans on expanding its retail business in key locations throughout Europe takes another step forward through the opening of a new brand store in Gothenburg.
In line with Haglöfs’ strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director.
For FW18, Haglöfs is bringing its popular L.I.M concept into the snow segment – by launching the L.I.M Touring collection. The collection is built with the L.I.M philosophy – Less Is More – at its heart. And it provides the perfect lightweight product range, helping you to tackle the sweatiest ascents and speediest descents.
Haglöfs' two freeride product families, Khione and Nengal, have been developed and expanded with the introduction of the Khione 3L PROOF™ Jacket and Pant, and the Nengal 3L PROOF™ Parka and Pant. Each garment is made with Haglöfs’ own high-performance, fluorocarbon-free PROOF™ ECO material, and designed to bring out the best of your ability while tackling any terrain.
Haglöfs, the only Nordic outdoor brand currently member of Fair Wear Foundation, has after several years of intensive work been awarded with ‘Leader’ status – the highest member category available.
Invention has become tradition for Haglöfs, and nothing proves this better than PROOF™. In developing this innovative and extremely protective high-performance material technology for outdoor wear, Haglöfs explored every aspect of sustainable thinking – so that its environmental footprint is as low as possible.
PROOF™ is a highly protective material technology, developed by Haglöfs to provi
Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.
ShoSho – a classic Haglöfs backpackwith an authentic look
Refinement. That's one word that can sum up the Haglöfs SS19 range. Pieces were streamlined, silhouettes improved, features added, and new notes of color bought in – fashionable and attractive, without being locked to fleeting trends, and selected from timeless sources of inspiration to give even more of "instant classic" feel to the line. This also brings Haglöfs closer to its roots. Innovation a
