HAGLÖFS X TRÈS BIEN
Haglöfs x Très Bien — Swedish fashion brand and retailer, Très Bien has collaborated with Swedish outdoor innovators, Haglöfs. The result is a capsule collection of six updated iconic Haglöfs products launching March 1 2019.
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HAGLÖFS INTRODUCES HELIOS & TIGHT VX – CLASSIC DAYPACKS IN HIGH-TECH PREMIUM MODELS
For the SS19 season Haglöfs has updated two of their classic backpacks – Tight and Helios – fusing the brand heritage with technical material and modern details. This has resulted in two new premium styles: Tight VX and Helios VX.
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L.I.M MOUNTAIN PROOF ANORAK | LIGHTWEIGHT & HIGH-PERFORMING
Haglöfs’ new mountaineering jacket for SS19 features all the essentials, and nothing else. That's because the L.I.M Mountain PROOF Anorak has been built according to the L.I.M philosophy – Less Is More – where every spare gram is removed without compromising any of the functionality. It's waterproof, fits perfectly, and is built to last.
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GRYM EVO JACKET | TOUGH, TECHNICAL AND SUSTAINABLE
The Grym Evo Jacket is one of the key pieces from Haglöfs’ forthcoming SS19 season. It’s a tough and technical 3-layer shell jacket, built with sustainability in mind. It's perfect for trekking activities and features everything you'll need for a trip deep into the wilderness.
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HAGLÖFS FW19 – PAYING TRIBUTE TO HERITAGE
Haglöfs is known for pushing boundaries and bringing its own brand of innovation to the outdoor industry for more than a century. For its FW19 collection, the company has chosen to pay tribute to its heritage, launching a collection that fuses groundbreaking outdoor technology with a modern take on a traditional style of Swedish folk art called kurbits.
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HAGLÖFS AWARDED FOR SOCIAL SUSTAINABILITY PROJECT
Haglöfs, together with five other brands, win the Fair Wear Foundation Inspiration Award 2018 for ensuring that garment factory worker’s rights are heard and acted on.
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HAGLÖFS LAUNCHES THE V SERIES RAW ANORAK
Stockholm (November, 2018) – Haglöfs launches the V series Raw Anorak – an outdoor jacket that blends futuristic material innovation with cutting-edge design. It's an extremely durable and sustainable outdoor shell jacket, and the second product in Haglöfs V series concept.
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NEW GLOBAL PRODUCT DIRECTOR TO HAGLÖFS
With the aim to grow the business in all its business areas, Swedish outdoor brand Haglöfs has recruited Paul Cosgrove as its new Global Product Director.
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HAGLÖFS TO OPEN FIRST STORE IN GOTHENBURG
Outdoor brand Haglöfs’ strategic plans on expanding its retail business in key locations throughout Europe takes another step forward through the opening of a new brand store in Gothenburg.
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NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS
In line with Haglöfs’ strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director.
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HAGLÖFS’ L.I.M TOURING COLLECTION
For FW18, Haglöfs is bringing its popular L.I.M concept into the snow segment – by launching the L.I.M Touring collection. The collection is built with the L.I.M philosophy – Less Is More – at its heart. And it provides the perfect lightweight product range, helping you to tackle the sweatiest ascents and speediest descents.
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KHIONE & NENGAL | KEEP PERFORMING ON AND OFF PISTE
Haglöfs' two freeride product families, Khione and Nengal, have been developed and expanded with the introduction of the Khione 3L PROOF™ Jacket and Pant, and the Nengal 3L PROOF™ Parka and Pant. Each garment is made with Haglöfs’ own high-performance, fluorocarbon-free PROOF™ ECO material, and designed to bring out the best of your ability while tackling any terrain.
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