For spring 2019, Haglöfs is adding a new multifunctional shell jacket to the range: the Rapak Poncho, a unisex hybrid jacket. In this garment, the functionality of a high-performing shell jacket meets cool, minimalistic Japanese-inspired design. The result is a highly protective and breathable poncho that's as perfect for hiking in the wilderness as it is for commuting in urban environments.
In 2018, Haglöfs returned to growth with increase in net sales and gross margin. It was also a year that saw several milestones in the company’s sustainability work. To further accelerate growth, Haglöfs is now launching a 2022 strategy including a new product mix and further efforts in innovation, brand and digital sales.
Haglöfs x Très Bien — Swedish fashion brand and retailer, Très Bien has collaborated with Swedish outdoor innovators, Haglöfs. The result is a capsule collection of six updated iconic Haglöfs products launching March 1 2019.
For the SS19 season Haglöfs has updated two of their classic backpacks – Tight and Helios – fusing the brand heritage with technical material and modern details. This has resulted in two new premium styles: Tight VX and Helios VX.
Haglöfs’ new mountaineering jacket for SS19 features all the essentials, and nothing else. That's because the L.I.M Mountain PROOF Anorak has been built according to the L.I.M philosophy – Less Is More – where every spare gram is removed without compromising any of the functionality. It's waterproof, fits perfectly, and is built to last.
The Grym Evo Jacket is one of the key pieces from Haglöfs’ forthcoming SS19 season. It’s a tough and technical 3-layer shell jacket, built with sustainability in mind. It's perfect for trekking activities and features everything you'll need for a trip deep into the wilderness.
Haglöfs is known for pushing boundaries and bringing its own brand of innovation to the outdoor industry for more than a century. For its FW19 collection, the company has chosen to pay tribute to its heritage, launching a collection that fuses groundbreaking outdoor technology with a modern take on a traditional style of Swedish folk art called kurbits.
Haglöfs, together with five other brands, win the Fair Wear Foundation Inspiration Award 2018 for ensuring that garment factory worker’s rights are heard and acted on.
Stockholm (November, 2018) – Haglöfs launches the V series Raw Anorak – an outdoor jacket that blends futuristic material innovation with cutting-edge design. It's an extremely durable and sustainable outdoor shell jacket, and the second product in Haglöfs V series concept.
With the aim to grow the business in all its business areas, Swedish outdoor brand Haglöfs has recruited Paul Cosgrove as its new Global Product Director.
Outdoor brand Haglöfs’ strategic plans on expanding its retail business in key locations throughout Europe takes another step forward through the opening of a new brand store in Gothenburg.
In line with Haglöfs’ strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director.
