This fall, Haglöfs will officially introduce their new brand claim – Outsiders by Nature. Haglöfs wants to celebrate the mindset of people who share their authentic, joyous and free-spirited love for nature and the outdoor community. In order to launch this new statement, and pay attention to what is currently going on in the world, Haglöfs activates a campaign called 'Our Natural Habitat’.
Haglöfs has signed Swedish adventure athlete, high altitude mountaineer, and mental performance coach Maria Granberg as their new ambassador. Maria brings a strong background in mountaineering with the accomplishment of being the fourth Swedish woman to summit Mount Everest in May 2016.
Innovation, cutting-edge design and a real understanding of the rigors of outdoor activity combined. This season, the L.I.M range is more comprehensive than ever before. Every garment in it is as light and as protective as possible. But one of the SS20 collection’s outstanding pieces - the L.I.M Crown Jacket - proves the concept like never before.
One of the defining features of the SS20 collection from Haglöfs is lightness. This is best exemplified by the lightweight and high-performance L.I.M range. This season, Haglöfs’ lineup of L.I.M gear introduces new members to the family and improved versions of existing ones taking pride of place.
Haglöfs' L.I.M Barrier Jacket makes use of a space-age technology for a truly outstanding protection and performance piece. One of the pieces that stands out from Haglöfs' SS20 collection is the new L.I.M Barrier Jacket: a protective insulated jacket that uses cutting-edge material technology to keep the wearer warm and comfortable, without slowing them down.
Haglöfs raises the bar and the altitude for Fall/Winter 2020 with innovative products and first of their kind technologies. For Fall/Winter 2020 the brand concentrates its energy on products engineered for mountaineering, steep descents and varying trekking terrain. This is complimented with groundbreaking insulation technologies and new approaches to how one uses the standard hiking boot.
*Due to the COVID-19 situation, Haglöfs have ended the #whatsyourline competition early. Effective March 18th, 2020. Certain prizes will be slightly altered due to travel restrictions. Are you the next Haglöfs ambassador? The Swedish outdoor gear company is relaunching its classic Vassi freeride line and looking for someone who is passionate about freeriding.
2019 was yet another good year for Haglöfs, with a growth rate that outperformed the outdoor market. The development is linked to the ongoing transformation of Haglöfs into a more consumer-oriented company. A direction that will be further intensified in 2020 as the company’s Global Sales Director Fredrik Ohlsson takes the helm as CEO of Haglöfs.
Haglöfs has added brand new moccasins to its Leftover range – high-quality, highly functional collector's item that are made from leftover material that otherwise would have ended up being wasted or recycled. They've been designed to stand out and liven up your outdoor wardrobe, as well as reducing waste in an innovative and useful way.
The Swedish outdoor brand Haglöfs has, since 2016, chosen to take a stand against the phenomenon of Black Friday where retailers hand out outrageous discounts on all kinds of consumer goods.
This fall, Haglöfs introduces the L.I.M GTX SHAKEDRY Hood to its collection. This jacket hides a secret in plain sight - a unique combination of high-performance GORE-TEX® SHAKEDRY™ and breathable body-mapped Quadfusion™ ƞ for warmth. It’s an essential mid layer and a fully-featured shell jacket, in one.
Damernas Värld har sedan 1982 årligen delat ut det prestigefyllda priset Guldknappen till särskilt framträdande modevarumärken. I år tilldelas priset Haglöfs som premieras för att förena utmärkt svensk design med ett genomgående hållbarhetstänk och en vilja att ständigt utvecklas.
