WATERPROOF WITHOUT THE F-WORD
Haglöfs have reinforced their commitment to fluorocarbon-free treatments on their products by vowing to the complete transition to more environmentally friendly substances by year 2020.
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CARSTEN UNBEHAUN APPOINTED AS NEW CEO OF HAGLÖFS AB
Haglöfs AB, a subsidiary of ASICS, today announces the appointment of Carsten Unbehaun as the company’s new CEO, effective as of January 1, 2018. Carsten Unbehaun will succeed Peter Fabrin.
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FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION
This fall Haglöfs are launching their Junior Collection, a new clothing range consisting of some of the brand’s most beloved items - now adapted for the next generation of adventurers.
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MICROPLASTICS REDUCTION? IT’S IN THE BAG
Man-made fabrics release microplastics when washed, potentially causing pollution of the oceans. While searching for a permanent solution to the problem, Swedish outdoor company Haglöfs now offer a special washing bag that catches up to 99% of the microplastics originating from synthetic clothing.
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CARRYING YOUR STUFF SINCE 1914 | RETROSTYLED DAYPACKS IN NEW TORSÅNG SERIES
Haglöfs new series of daypacks, the Torsång series, consists of three retro-style backpacks that are as functional and stylish in the city as on day trips to the countryside. The collection is a wink to Haglöfs proud heritage as a backpack manufacturer since 1914.
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155 GRAMS OF INTELLIGENCE | THE BLACK ANORAK
In a very limited edition Haglöfs presents The Black Anorak – an extremely light and breathable shell piece in an exciting new material.
The look of The Black Anorak immediately hints that it is made from a special sort of fabric. The matte black synthetic lustre is down to the use of the brand-new GORE-TEX®Active Training Shell, a material thatalso givesextreme light-weight, supreme breathabi -
A SUSTAINABLE JACKET FOR UNRELIABLE WEATHER | L.I.M PROOF
The L.I.M Proof Jacket is not made for a rainy day. Nor a windy. And not for a sunny day either. It’s made for a sunny-then-windy-then-rainy-and-then-sunny-again day.
It is wind- and waterproof and features great breathability. It has a clean design because in creating it, Haglöfs stripped down everything apart from the bare essentials. It is packable and lightweight enough to always have at h -
REINVENTING BREATHABLE | GT SURROUND
Haglöfs launches GT SURROUND, a breathable trail shoe in which technical fabrics meet innovation to let your foot breathe more freely than ever before.
In the new trail shoes Observe GT Surround and Explore GT Surround, GORE-TEX® encases the entire foot. But there's no clamminess or discomfort at all - thanks to a series of specially designed air channels that allow the underfoot region to brea -
NEW MANAGEMENT IN HAGLÖFS UK
Outdoor brand Haglöfs sees an updated UK management through the recruitment of Damien McConville as new country manager.
In line with the company’s strategic directions to improve customer focus, build a well-balanced premium distribution and strengthen its brand equity in a global market, Haglöfs has hired Damien McConville as its new country manager in the UK. With focus on retail buying, -
HAGLÖFS INCREASES PROFITS AND IS SET TO GROW THE BRAND INTERNATIONALLY
Haglöfs nearly tripled its profits in 2016 - a result of further operational improvements. The company also launched a new brand platform in the fall of 2016, aiming to give the brand a broader appeal on the contemporary outdoor market. CEO Peter Fabrin says Haglöfs is now set to invest in future, international growth.
Over the past two years Haglöfs has taken several measures to strengthen -
YET ANOTHER DESIGN AWARD FOR HAGLÖFS
Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.
“Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is -
RELIABILITY | HAGLÖFS FALL/WINTER 2017 COLLECTION
The Haglöfs Fall/Winter collection for 2017 is a series of products that will protect you against the elements, regardless of what they are or where you are.
Haglöfs Fall/Winter collection 2017 is here to protect you. Like a reliable companion that will make sure that you will stay warm, dry, comfortable and stylish, in any conditions. Simply created to let you experience the sublime details of
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