NEW GLOBAL PRODUCT DIRECTOR TO HAGLÖFS
With the aim to grow the business in all its business areas, Swedish outdoor brand Haglöfs has recruited Paul Cosgrove as its new Global Product Director.
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HAGLÖFS TO OPEN FIRST STORE IN GOTHENBURG
Outdoor brand Haglöfs’ strategic plans on expanding its retail business in key locations throughout Europe takes another step forward through the opening of a new brand store in Gothenburg.
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NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS
In line with Haglöfs’ strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director.
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HAGLÖFS’ L.I.M TOURING COLLECTION
For FW18, Haglöfs is bringing its popular L.I.M concept into the snow segment – by launching the L.I.M Touring collection. The collection is built with the L.I.M philosophy – Less Is More – at its heart. And it provides the perfect lightweight product range, helping you to tackle the sweatiest ascents and speediest descents.
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KHIONE & NENGAL | KEEP PERFORMING ON AND OFF PISTE
Haglöfs' two freeride product families, Khione and Nengal, have been developed and expanded with the introduction of the Khione 3L PROOF™ Jacket and Pant, and the Nengal 3L PROOF™ Parka and Pant. Each garment is made with Haglöfs’ own high-performance, fluorocarbon-free PROOF™ ECO material, and designed to bring out the best of your ability while tackling any terrain.
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HAGLÖFS ACHIEVES FAIR WEAR FOUNDATION LEADER STATUS
Haglöfs, the only Nordic outdoor brand currently member of Fair Wear Foundation, has after several years of intensive work been awarded with ‘Leader’ status – the highest member category available.
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PROOF | GET CLOSER TO NATURE
Invention has become tradition for Haglöfs, and nothing proves this better than PROOF™. In developing this innovative and extremely protective high-performance material technology for outdoor wear, Haglöfs explored every aspect of sustainable thinking – so that its environmental footprint is as low as possible.
PROOF™ is a highly protective material technology, developed by Haglöfs to provi -
HAGLÖFS RELAUNCHES THE ICONIC “SHOSHO“ BACKPACK
Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.
ShoSho – a classic Haglöfs backpackwith an authentic look -
REFINEMENT | HAGLÖFS SPRING/SUMMER 2019 COLLECTION
Refinement. That's one word that can sum up the Haglöfs SS19 range. Pieces were streamlined, silhouettes improved, features added, and new notes of color bought in – fashionable and attractive, without being locked to fleeting trends, and selected from timeless sources of inspiration to give even more of "instant classic" feel to the line. This also brings Haglöfs closer to its roots. Innovation a
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Out now - Haglöfs Sustainability Report
Haglöfs has today released its annual Sustainability Report. In it, the Swedish outdoor gear manufacturer describes its extensive sustainability efforts in 2017 - relating to its products, the production of them, the people who work with them, and our planet.
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HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT
RECRUITS NORDIC MARKETING MANAGER AND GLOCAL PR & SOCIAL MEDIA SPECIALIST
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HAGLÖFS SPRING/SUMMER 2018 – FRIENDS FOR A LIFETIME | ECO PROOF
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
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