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Topics: Media, Communication

  • Haglöfs Appoints New Head of Sales for Central and Western Europe

    Swedish outdoor brand Haglöfs has appointed Carina von Schrottenberg to the newly created position of Head of Sales Central & Western Europe, the company announced on Wednesday. Effective August 1, von Schrottenberg will assume responsibility for Haglöfs' business in Germany, Austria, Benelux, and France.As Head of Sales, von Schrottenberg will lead the expansion of stationary outdoor and spor

  • Haglöfs challenges consumers to buy nothing new this Black Friday

    Haglöfs continues to push back against the excessive consumption driven by exaggerated discounting of Black Friday with their Green Friday initiative – this year, using the day to launch a new second hand concept – Haglöfs Restored.

  • WHEN IT RAINS - IT STREAMS

    Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.

  • NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS

    With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.