Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.
In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global market,
Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
In 2008 Haglöfs officially built its CSR and sustainability work into the centre of its development strategy and in recent years Haglöfs has developed into one of the world's leading outdoor companies in the area of sustainability. Now the company takes another step forward by appointing Eva Mullins as new Sustainability Manager.
Eva Mullins, 37, has worked for Haglöfs since 2008, and comes mos
Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Sustainability is about doing things a little better all of the time. Read about how we work with sustainability, and how far we have reached, in our new sustainability report.
Leaving the sounds of the city far behind for an adventure in pristine terrain while on the hunt for the ultimate near-nature experience. Heading far out into the wilderness to places that few know about and even fewer have visited. These are the destinations of professional adventurers, and it is for them Haglöfs has developed Trekking Pro.
